arXiv:2502.13530cs.IR2025-02

通过优化文本推荐中物品表示的均匀性,提升冷启动与跨域推荐效果。

Breaking the Clusters: Uniformity-Optimization for Text-Based Sequential Recommendation

  • 设计三种采样策略,按上下文和流行度调节物品间距离。
  • 实验证明在多个数据集上优于当前最佳模型,尤其改善冷启动表现。
  • 适合关注推荐系统泛化能力与多样性提升的研究者使用。

传统序列推荐方法依赖显式的物品ID来捕捉用户偏好,但在冷启动和跨域任务中面临严重局限,因未见过的物品缺乏有效的ID映射。近期研究转向仅使用文本信息进行推荐,以提升模型的泛化能力。然而,文本推荐存在新挑战:物品文本描述常具语义相似性,导致物品表示形成簇状结构,损害了对推荐系统至关重要的均匀性。本文分析发现,序列内物品的语义相似度显著高于整体水平,且不流行物品形成的簇更紧密。基于此,提出UniT框架,采用三种成对物品采样策略——统一通用采样、序列驱动采样和流行度驱动采样,分别施加不同程度的排斥力,动态调整物品对之间的距离,从而优化表示均匀性,同时兼顾序列上下文与物品流行度。在多个真实数据集上的大量实验表明,该方法显著优于现有先进模型,验证了其在提升表示均匀性和推荐准确率方面的有效性。源代码见https://github.com/ccwwhhh/Model-Rec。

原文摘要 · Abstract (English)

Traditional sequential recommendation (SR) methods heavily rely on explicit item IDs to capture user preferences over time. This reliance introduces critical limitations in cold-start scenarios and domain transfer tasks, where unseen items and new contexts often lack established ID mappings. To overcome these limitations, recent studies have shifted towards leveraging text-only information for recommendation, thereby improving model generalization and adaptability across domains. Although promising, text-based SR faces unique difficulties: items' text descriptions often share semantic similarities that lead to clustered item representations, compromising their uniformity, a property essential for promoting diversity and enhancing generalization in recommendation systems. In this paper, we explore a novel framework to improve the uniformity of item representations in text-based SR. Our analysis reveals that items within a sequence exhibit marked semantic similarity, meaning they are closer in representation than items overall, and that this effect is more pronounced for less popular items, which form tighter clusters compared to their more popular counterparts. Based on these findings, we propose UniT, a framework that employs three pairwise item sampling strategies: Unified General Sampling Strategy, Sequence-Driven Sampling Strategy, and Popularity-Driven Sampling Strategy. Each strategy applies varying degrees of repulsion to selectively adjust the distances between item pairs, thereby refining representation uniformity while considering both sequence context and item popularity. Extensive experiments on multiple real-world datasets demonstrate that our proposed approach outperforms state-of-the-art models, validating the effectiveness of UniT in enhancing both representation uniformity and recommendation accuracy.The source code is available at https://github.com/ccwwhhh/Model-Rec.

序列推荐文本推荐均匀性优化冷启动

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