arXiv:2502.15694cs.IRcs.CV2025-02被引 43

用图像信息提升跨域推荐效果,让系统更懂用户视觉偏好。

Image Fusion for Cross-Domain Sequential Recommendation

  • 引入冻结的CLIP模型生成图像嵌入,融合视觉特征增强物品表示。
  • 通过多注意力机制捕捉跨域兴趣,实现单域与跨域偏好联合学习。
  • 在四个电商数据集上验证,显著优于现有方法,适合视觉推荐场景。

跨域序列推荐(CDSR)旨在基于多领域历史交互预测用户未来行为。其核心挑战在于充分挖掘跨域用户偏好,有效利用物品在序列内与序列间的交互信息。本文提出一种新方法——图像融合跨域序列推荐(IFCDSR),通过引入物品图像信息来更好捕捉视觉偏好。该方法采用冻结的CLIP模型生成图像嵌入,将视觉数据融入序列内与序列间交互的原始物品表示中。同时,设计多注意力层以捕获跨域兴趣,实现单域与跨域用户偏好的联合学习。为验证IFCDSR的有效性,我们在四个电商数据集上重新划分并进行大量实验。结果表明,IFCDSR显著优于现有方法。

原文摘要 · Abstract (English)

Cross-Domain Sequential Recommendation (CDSR) aims to predict future user interactions based on historical interactions across multiple domains. The key challenge in CDSR is effectively capturing cross-domain user preferences by fully leveraging both intra-sequence and inter-sequence item interactions. In this paper, we propose a novel method, Image Fusion for Cross-Domain Sequential Recommendation (IFCDSR), which incorporates item image information to better capture visual preferences. Our approach integrates a frozen CLIP model to generate image embeddings, enriching original item embeddings with visual data from both intra-sequence and inter-sequence interactions. Additionally, we employ a multiple attention layer to capture cross-domain interests, enabling joint learning of single-domain and cross-domain user preferences. To validate the effectiveness of IFCDSR, we re-partitioned four e-commerce datasets and conducted extensive experiments. Results demonstrate that IFCDSR significantly outperforms existing methods.

跨域推荐图像融合序列建模CLIP

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