用AI分析社交媒体，追踪沙特市场新兴趋势。
Utilizing Social Media Analytics to Detect Trends in Saudi Arabias Evolving Market
- 基于定制AI模型分析每月数百万条社媒数据
- 识别出建筑、旅游等行业的兴起与衰退趋势
- 适合关注中东商业布局的投资者与决策者
在愿景2030推动下，沙特阿拉伯经历了快速的经济成长与社会转型，为跟踪该地区新兴趋势提供了独特机遇，有助于开辟新的商业与投资路径。本文探讨了人工智能与社交媒体分析如何识别并追踪建筑、餐饮、旅游、科技及娱乐等领域的趋势，助力企业做出数据驱动的决策。通过采用定制化的AI方法，我们每月分析数百万条社交媒体帖子，对讨论内容进行分类并计算趋势得分。该方法不仅揭示了新兴趋势，还捕捉到衰退迹象，并能预测趋势的出现与增长。该方法具有向其他地区迁移的潜力。研究结果表明，在日益动态的环境中，持续的AI驱动趋势分析可支持更有效的商业与发展战略。
原文摘要 · Abstract (English)
Saudi Arabia faced a swift economic growth and societal transformation under Vision 2030. This offers a unique opportunity to track emerging trends in the region, which will ultimately pave the way for new business and investment possibilities. This paper explores how AI and social media analytics can identify and track trends across sectors such as construction, food and beverage, tourism, technology, and entertainment thereby helping the businesses make informed decisions. By leveraging a tailored AI-driven methodology, we analyzed millions of social media posts each month, classifying discussions and calculating scores to track the trends. The approach not only uncovered the emerging trends but also shows diminishing trends. Our methodology is able to predict the emergence and growth of trends by utilizing social media data. This approach has potential for adaptation in other regions. Ultimately, our findings highlight how ongoing, AI-powered trend analysis can enable more effective, data-informed business and development strategies in an increasingly dynamic environment.
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