arXiv:2503.00619cs.IRcs.AI2025-03被引 1

用多模态AI自动生成关键词落地页,让内容发现更精准高效。

PinLanding: Content-First Keyword Landing Page Generation via Multi-Modal AI for Web-Scale Discovery

  • 先提取视觉语言特征,再生成主题,最后精准匹配内容。
  • 在时尚数据集上召回率达99.7%,生产环境覆盖420万页面。
  • 适合需要大规模内容组织的平台,如推荐和搜索系统。

Pinterest等在线平台通常依赖人工筛选或用户搜索日志创建关键词落地页(KLPs),即以主题为中心的内容入口页。人工方式质量高但无法扩展,而基于日志的方法存在主题覆盖有限和内容匹配不准的问题。本文提出PinLanding,一种内容优先的新架构:通过视觉-语言模型(VLM)提取属性,大语言模型(LLM)生成主题,再利用基于CLIP的双编码器实现精准内容匹配。在Fashion200K基准上达到99.7% Recall@10,证明其出色的属性理解能力。在实际部署中,针对420万购物落地页优化搜索,主题覆盖提升4倍,人工评估显示属性精度提高14.29%。该架构可推广至内容发现与推荐等场景,为任意内容领域提供可扩展的结构化内容组织方案。

原文摘要 · Abstract (English)

Online platforms like Pinterest hosting vast content collections traditionally rely on manual curation or user-generated search logs to create keyword landing pages (KLPs) -- topic-centered collection pages that serve as entry points for content discovery. While manual curation ensures quality, it doesn't scale to millions of collections, and search log approaches result in limited topic coverage and imprecise content matching. In this paper, we present PinLanding, a novel content-first architecture that transforms the way platforms create topical collections. Instead of deriving topics from user behavior, our system employs a multi-stage pipeline combining vision-language model (VLM) for attribute extraction, large language model (LLM) for topic generation, and a CLIP-based dual-encoder architecture for precise content matching. Our model achieves 99.7% Recall@10 on Fashion200K benchmark, demonstrating strong attribute understanding capabilities. In production deployment for search engine optimization with 4.2 million shopping landing pages, the system achieves a 4X increase in topic coverage and 14.29% improvement in collection attribute precision over the traditional search log-based approach via human evaluation. The architecture can be generalized beyond search traffic to power various user experiences, including content discovery and recommendations, providing a scalable solution to transform unstructured content into curated topical collections across any content domain.

多模态内容生成搜索优化推荐系统

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