arXiv:2503.03524cs.IRcs.LG2025-03被引 4

分离用户偏好与外部环境因素,提升多场景推荐精度

Intrinsic and Extrinsic Factor Disentanglement for Recommendation in Various Context Scenarios

  • 通过对比学习捕捉不变偏好,通过解耦机制提取多场景交互的外部因素
  • 在真实数据集上推荐效果提升最高达4%(NDCG)
  • 适用于时间、位置等多因素交织的复杂推荐场景

在推荐系统中,用户行为模式(如购买、点击)在不同上下文(如时间、位置)下差异显著,因用户行为由内在偏好和外部激励共同决定。现有方法仅在单一预定义上下文(如时间或位置)中区分两类因素,忽略了多种上下文同时作用的影响。本文提出通用框架IEDR,同时考虑多种上下文,实现内在与外在因素的精准分离。IEDR包含上下文无关的对比学习模块以捕捉内在因素,以及在多上下文交互下提取外在因素的解耦模块。两者协同优化,有效提升因素学习能力。在真实数据集上的实验表明,IEDR能显著提高推荐准确率,最高提升4%(NDCG)。

原文摘要 · Abstract (English)

In recommender systems, the patterns of user behaviors (e.g., purchase, click) may vary greatly in different contexts (e.g., time and location). This is because user behavior is jointly determined by two types of factors: intrinsic factors, which reflect consistent user preference, and extrinsic factors, which reflect external incentives that may vary in different contexts. Differentiating between intrinsic and extrinsic factors helps learn user behaviors better. However, existing studies have only considered differentiating them from a single, pre-defined context (e.g., time or location), ignoring the fact that a user's extrinsic factors may be influenced by the interplay of various contexts at the same time. In this paper, we propose the Intrinsic-Extrinsic Disentangled Recommendation (IEDR) model, a generic framework that differentiates intrinsic from extrinsic factors considering various contexts simultaneously, enabling more accurate differentiation of factors and hence the improvement of recommendation accuracy. IEDR contains a context-invariant contrastive learning component to capture intrinsic factors, and a disentanglement component to extract extrinsic factors under the interplay of various contexts. The two components work together to achieve effective factor learning. Extensive experiments on real-world datasets demonstrate IEDR's effectiveness in learning disentangled factors and significantly improving recommendation accuracy by up to 4% in NDCG.

推荐系统因素解耦多场景对比学习

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