arXiv:2503.05227cs.IRcs.AI2025-03中稿 · CIKM '25

电商检索系统同时优化点击率与转化率,提升用户满意度与营收。

MOHPER: Multi-objective Hyperparameter Optimization Framework for E-commerce Retrieval System

  • 基于贝叶斯优化联合调优点击率(CTR)与转化率(CTCVR)
  • 在真实电商场景中实现点击与转化的平衡提升
  • 适合关注搜索效果与商业目标对齐的工程师

电商平台搜索优化已扩展至涵盖更多反映用户参与度与业务目标的指标。现代搜索框架引入销售数量、文档-查询相关性等质量特征,以更好地对齐搜索结果与目标。传统方法多仅关注点击率(CTR)作为参与度指标,但可能忽略真实购买意图,导致兴趣与转化之间的差距。联合训练点击转化率(CTCVR)已成为理解购买行为的关键,但其稀疏性给可靠优化带来挑战。本文提出MOHPER——面向电商检索系统的多目标超参数优化框架,结合贝叶斯优化与采样策略,协同优化CTR、CTCVR及相关目标,聚焦用户参与与转化。此外,为提升多目标优化中最佳配置的选择效率,提出元配置投票策略与累积训练方法,利用先前最优配置加速训练过程。当前已在实际线上环境部署,验证了其在平衡用户满意度与收入目标方面的实际有效性。

原文摘要 · Abstract (English)

E-commerce search optimization has evolved to include a wider range of metrics that reflect user engagement and business objectives. Modern search frameworks now incorporate advanced quality features, such as sales counts and document-query relevance, to better align search results with these goals. Traditional methods typically focus on click-through rate (CTR) as a measure of engagement or relevance, but this can miss true purchase intent, creating a gap between user interest and actual conversions. Joint training with the click-through conversion rate (CTCVR) has become essential for understanding buying behavior, although its sparsity poses challenges for reliable optimization. This study presents MOHPER, a Multi-Objective Hyperparameter Optimization framework for E-commerce Retrieval systems. Utilizing Bayesian optimization and sampling, it jointly optimizes both CTR, CTCVR, and relevant objectives, focusing on engagement and conversion of the users. In addition, to improve the selection of the best configuration from multi-objective optimization, we suggest advanced methods for hyperparameter selection, including a meta-configuration voting strategy and a cumulative training approach that leverages prior optimal configurations, to improve speeds of training and efficiency. Currently deployed in a live setting, our proposed framework substantiates its practical efficacy in achieving a balanced optimization that aligns with both user satisfaction and revenue goals.

电商搜索多目标优化超参调优

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