构建认知型本体模型，连接客户满意度与传统商业模式
Design an Ontology for Cognitive Business Strategy Based on Customer Satisfaction
- 从认知视角设计本体模型，整合客户度量与商业策略
- 验证了该模型可提升财务价值的准确性
- 适合关注客户驱动管理的企业战略研究者
本体是研究人员在特定领域共享信息的通用术语。组织中卓越管理者的一大标志是解读非计划性、无关事件的能力。解决此类问题的工具对企业发展至关重要。现代技术使客户在赞助与批评角色中更加知情且有影响力，可能决定企业的成败。研究表明，采用以客户为中心策略的企业能创造更高收入。尽管已有多种本体被应用于企业，但均未基于认知视角构建。本研究旨在以认知本体方法为基础，提出新的管理工具，设计一个将客户测量与传统商业模式相连接的认知本体模型，定义各组件间关系，并验证其带来的财务价值准确性。
原文摘要 · Abstract (English)
Ontology is a general term used by researchers who want to share information in a specific domain. One of the hallmarks of the greatest success of a powerful manager of an organization is his ability to interpret unplanned and unrelated events. Tools to solve this problem are vital to business growth. Modern technology allows customers to be more informed and influential in their roles as patrons and critics. This can make or break a business. Research shows that businesses that employ a customer-first strategy and prioritize their customers can generate more revenue. Even though there are many different Ontologies offered to businesses, none of it is built from a cognitive perspective. The objective of this study is to address the concept of strategic business plans with a cognitive ontology approach as a basis for a new management tool. This research proposes to design a cognitive ontology model that links customer measurement with traditional business models, define relationships between components and verify the accuracy of the added financial value.
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