为小商家设计的AI广告共创工具，帮他们轻松做出专业级广告。
ACAI for SBOs: AI Co-creation for Advertising and Inspiration for Small Business Owners
- 用结构化输入提升用户控制力和AI输出质量
- 多模态界面降低设计门槛，助新手精准表达创意
- 适合缺乏设计经验但有明确创意的小商家使用
小企业主（SBOs）常因资源不足与设计经验欠缺，难以制作高质量广告。为此，我们开发了基于GenAI的多模态广告创作工具ACAI，并对16位伦敦SBOs开展用户研究，探索其对ACAI在广告创作中的感知与交互。研究发现，结构化输入能增强用户自主性与控制感，提升品牌一致性、改善AI透明度，并为新手提供提示构建支持。多模态界面有效弥合了有清晰创意但缺乏设计术语的小企业主之间的设计能力差距。基于此，我们提出三项核心能力：情境智能、自适应交互与数据管理，并给出相应设计建议，以强化AI协同设计工具的共创属性。
原文摘要 · Abstract (English)
Small business owners (SBOs) often lack the resources and design experience needed to produce high-quality advertisements. To address this, we developed ACAI (AI Co-Creation for Advertising and Inspiration), an GenAI-powered multimodal advertisement creation tool, and conducted a user study with 16 SBOs in London to explore their perceptions of and interactions with ACAI in advertisement creation. Our findings reveal that structured inputs enhance user agency and control while improving AI outputs by facilitating better brand alignment, enhancing AI transparency, and offering scaffolding that assists novice designers, such as SBOs, in formulating prompts. We also found that ACAI's multimodal interface bridges the design skill gap for SBOs with a clear advertisement vision, but who lack the design jargon necessary for effective prompting. Building on our findings, we propose three capabilities: contextual intelligence, adaptive interactions, and data management, with corresponding design recommendations to advance the co-creative attributes of AI-mediated design tools.
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