arXiv:2503.10738cs.CVcs.LG2025-03

用生成模型分析新闻图片中的政治偏见,揭示媒体与政客的视觉极化差异。

Visual Polarization Measurement Using Counterfactual Image Generation

  • 结合经济理论与生成模型,从图片本身直接测量视觉极化。
  • 10年数据发现福克斯、每日邮报偏共和党,纽约时报等偏民主党。
  • 特朗普、奥巴马视觉极化最显著,曼钦、柯林斯最中立,可作基准参考。

政治极化是美国政治中的重大议题,影响公共讨论、政策制定及消费行为。尽管对新闻媒体极化的研究多集中于文字内容,但非语言元素尤其是视觉内容因图像数据的复杂性与高维特性而较少被关注。传统描述性方法依赖图像特征提取,易因信息损失导致极化估计偏差。本文提出基于反事实图像生成的极化测量方法(PMCIG),融合经济理论、生成模型与多模态深度学习,充分挖掘图像数据潜力,提供理论支持的视觉极化度量。在涵盖30位知名政客、20家主流新闻机构的十年数据集上应用该框架,发现视觉内容存在显著极化现象,且不同媒体与政客间差异明显。媒体层面,每日邮报、福克斯新闻、Newsmax倾向共和党人物,华盛顿邮报、今日美国、纽约时报则倾向民主党。政客层面,特朗普与奥巴马为最具极化特征人物,曼钦与柯林斯则最少极化。通过一系列验证测试,结果与基于非图像来源的媒体偏见外部指标具有一致性。

原文摘要 · Abstract (English)

Political polarization is a significant issue in American politics, influencing public discourse, policy, and consumer behavior. While studies on polarization in news media have extensively focused on verbal content, non-verbal elements, particularly visual content, have received less attention due to the complexity and high dimensionality of image data. Traditional descriptive approaches often rely on feature extraction from images, leading to biased polarization estimates due to information loss. In this paper, we introduce the Polarization Measurement using Counterfactual Image Generation (PMCIG) method, which combines economic theory with generative models and multi-modal deep learning to fully utilize the richness of image data and provide a theoretically grounded measure of polarization in visual content. Applying this framework to a decade-long dataset featuring 30 prominent politicians across 20 major news outlets, we identify significant polarization in visual content, with notable variations across outlets and politicians. At the news outlet level, we observe significant heterogeneity in visual slant. Outlets such as Daily Mail, Fox News, and Newsmax tend to favor Republican politicians in their visual content, while The Washington Post, USA Today, and The New York Times exhibit a slant in favor of Democratic politicians. At the politician level, our results reveal substantial variation in polarized coverage, with Donald Trump and Barack Obama among the most polarizing figures, while Joe Manchin and Susan Collins are among the least. Finally, we conduct a series of validation tests demonstrating the consistency of our proposed measures with external measures of media slant that rely on non-image-based sources.

视觉极化生成模型媒体偏见反事实生成

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