研究卡塔尔足球界电子追踪系统采纳，发现文化与技术因素如何影响推广。
Investigating Cultural Dimensions and Technological Acceptance: The Adoption of Electronic Performance and Tracking Systems in Qatar's Football Sector
- 结合霍夫斯泰德文化理论与技术接受模型分析。
- 易用性、创新接受度和低权力距离显著促进采纳。
- 适合体育科技管理者参考文化适配策略。
卡塔尔足球领域已实施电子绩效与追踪系统（EPTS）并经历显著技术转型。本研究基于霍夫斯泰德文化维度理论与技术接受模型（TAM），探讨文化与技术因素对EPTS采纳的影响。初始探索性研究包含10名参与者，随后扩展至30名来自卡塔尔足球组织的运动员、教练及工作人员。通过多元回归分析，评估感知有用性、感知易用性、权力距离、创新接受度、集成复杂性与整体采纳之间的关系。结果显示，感知有用性、创新接受度以及较低的权力距离对EPTS采纳具有显著正向影响；而易用性仅呈边缘显著，集成复杂性则无显著影响。研究为卡塔尔体育科技相关方提供了实践洞见，强调在技术整合中需兼顾文化特征与技术准备度。
原文摘要 · Abstract (English)
Qatar's football sector has undergone a substantial technological transformation with the implementation of Electronic Performance and Tracking Systems (EPTS). This study examines the impact of cultural and technological factors on EPTS adoption, using Hofstede's Cultural Dimensions Theory and the Technology Acceptance Model (TAM) as theoretical frameworks. An initial exploratory study involved ten participants, followed by an expanded dataset comprising thirty stakeholders, including players, coaches, and staff from Qatari football organizations. Multiple regression analysis was conducted to evaluate the relationships between perceived usefulness, perceived ease of use, power distance, innovation receptiveness, integration complexity, and overall adoption. The results indicate that perceived usefulness, innovation receptiveness, and lower power distance significantly drive EPTS adoption, while ease of use is marginally significant and integration complexity is non-significant in this sample. These findings provide practical insights for sports technology stakeholders in Qatar and emphasize the importance of aligning cultural considerations with technological readiness for successful EPTS integration.
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