分析菲律宾马尼拉疫情期搜索行为网络,发现公众关注从政策转向症状。
Network Density Analysis of Health Seeking Behavior in Metro Manila: A Retrospective Analysis on COVID-19 Google Trends Data
- 用谷歌趋势数据构建关键词网络,通过阈值变化分析连接密度。
- 疫情初期网络高度连通,后逐步下降,30天窗口更稳定但活跃度低。
- 适合政府制定精准防疫宣传策略,尤其在不同阶段突出重点信息。
本研究通过网络密度分析,考察了2020年3月至2021年3月期间菲律宾国家首都区马尼拉市与新冠肺炎相关的健康搜寻行为的时序特征。选取涵盖五个类别(英文症状、菲律宾语症状、佩戴口罩、隔离、新常态)共15个关键词,采用15天和30天滚动窗口进行分析。通过设定0.4、0.5、0.6和0.8四个距离相关系数阈值构建网络图,并分析网络密度与聚类系数的时间序列变化。结果表明:(1)阈值越高,网络指标越具意义,反映更真实的关键词关联;(2)疫情初期网络连接性极高,随后逐渐下降;(3)关键词关系随时间演变,由政策类搜索转向更具体的症状查询。30天窗口虽更稳定,但整体搜索活动少于15天窗口,说明短期行为关联更强。研究为公共卫生传播提供了依据,强调应根据网络化搜索行为动态调整信息推送策略,如优先传播关键症状而非泛化知识。
原文摘要 · Abstract (English)
This study examined the temporal aspect of COVID-19-related health-seeking behavior in Metro Manila, National Capital Region, Philippines through a network density analysis of Google Trends data. A total of 15 keywords across five categories (English symptoms, Filipino symptoms, face wearing, quarantine, and new normal) were examined using both 15-day and 30-day rolling windows from March 2020 to March 2021. The methodology involved constructing network graphs using distance correlation coefficients at varying thresholds (0.4, 0.5, 0.6, and 0.8) and analyzing the time-series data of network density and clustering coefficients. Results revealed three key findings: (1) an inverse relationship between the threshold values and network metrics, indicating that higher thresholds provide more meaningful keyword relationships; (2) exceptionally high network connectivity during the initial pandemic months followed by gradual decline; and (3) distinct patterns in keyword relationships, transitioning from policy-focused searches to more symptom-specific queries as the pandemic temporally progressed. The 30-day window analysis showed more stable, but less search activities compared to the 15-day windows, suggesting stronger correlations in immediate search behaviors. These insights are helpful for health communication because it emphasizes the need of a strategic and conscientious information dissemination from the government or the private sector based on the networked search behavior (e.g. prioritizing to inform select symptoms rather than an overview of what the coronavirus is).
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