用AI自动生成适配市场变化的精准广告,提升转化率
Agentic Multimodal AI for Hyperpersonalized B2B and B2C Advertising in Competitive Markets: An AI-Driven Competitive Advertising Framework
- 融合检索增强生成与多模态推理,动态生成个性化广告
- 实测广告点击率提升40%,避免内部竞争导致的资源浪费
- 适合需要快速响应市场变化的B2B/B2C企业使用
基础模型在实际应用中对动态市场的适应性、可靠性与效率提出更高要求。在化工行业,AI发现的新材料推动创新,但商业成功依赖市场采纳,需基于基础模型的广告框架实现真实场景运行。本文提出一种多语言、多模态的自主超个性化广告框架,适用于B2B与B2C市场。通过整合检索增强生成(RAG)、多模态推理及自适应人格化定向,系统可生成契合文化背景、感知市场动态并适配消费者行为变化的广告内容。验证结合真实产品实验与模拟人类代理群体(Simulated Humanistic Colony of Agents),用于建模消费者画像、规模化优化策略并保障隐私合规。合成实验模拟真实场景,实现低成本测试广告策略,避免高风险A/B测试。结合结构化检索增强推理与上下文学习(ICL),该框架显著提升用户参与度,防止市场内耗,最大化投资回报率(ROAS)。本研究打通AI创新与市场采纳之间的鸿沟,推进多模态基础模型在高风险商业决策中的部署。
原文摘要 · Abstract (English)
The growing use of foundation models (FMs) in real-world applications demands adaptive, reliable, and efficient strategies for dynamic markets. In the chemical industry, AI-discovered materials drive innovation, but commercial success hinges on market adoption, requiring FM-driven advertising frameworks that operate in-the-wild. We present a multilingual, multimodal AI framework for autonomous, hyper-personalized advertising in B2B and B2C markets. By integrating retrieval-augmented generation (RAG), multimodal reasoning, and adaptive persona-based targeting, our system generates culturally relevant, market-aware ads tailored to shifting consumer behaviors and competition. Validation combines real-world product experiments with a Simulated Humanistic Colony of Agents to model consumer personas, optimize strategies at scale, and ensure privacy compliance. Synthetic experiments mirror real-world scenarios, enabling cost-effective testing of ad strategies without risky A/B tests. Combining structured retrieval-augmented reasoning with in-context learning (ICL), the framework boosts engagement, prevents market cannibalization, and maximizes ROAS. This work bridges AI-driven innovation and market adoption, advancing multimodal FM deployment for high-stakes decision-making in commercial marketing.
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