发现并缓解大模型推荐中的刻板印象不公平问题

Large Language Models (LLMs) have demonstrated unprecedented language understanding and reasoning capabilities to capture diverse user preferences and advance personalized recommendations. Despite the growing interest in LLM-based recommendations, unique challenges are brought to the trustworthiness of LLM-based recommender systems (LLM-RS). Compared to unique user/item representations in conventional recommender systems, users and items share the textual representation (e.g., word embeddings) in LLM-based recommendations. Recent studies have revealed that LLMs are likely to inherit stereotypes that are embedded ubiquitously in word embeddings, due to their training on large-scale uncurated datasets. This leads to LLM-RS exhibiting stereotypical linguistic associations between users and items, causing a form of two-sided (i.e., user-to-item) recommendation fairness. However, there remains a lack of studies investigating the unfairness of LLM-RS due to intrinsic stereotypes, which can simultaneously involve user and item groups. To bridge this gap, this study reveals a new variant of fairness between stereotype groups containing both users and items, to quantify discrimination against stereotypes in LLM-RS. Moreover, in this paper, to mitigate stereotype-aware unfairness in textual user and item representations, we propose a novel framework named Mixture-of-Stereotypes (MoS). In particular, an insightful stereotype-wise routing strategy over multiple stereotype-relevant experts is designed, aiming to learn unbiased representations against different stereotypes in LLM-RS. Extensive experiments are conducted to analyze the influence of stereotype-aware fairness in LLM-RS and the effectiveness of our proposed methods, which consistently outperform competitive benchmarks under various fairness settings.