arXiv:2504.04237cs.IR2025-04中稿 · SIGIR 2025被引 12

建模用户在短视频片段中的动态兴趣,提升推荐精准度。

Short Video Segment-level User Dynamic Interests Modeling in Personalized Recommendation

  • 从视频整体转向片段级建模用户兴趣变化。
  • 在真实数据集上实现视频跳过预测与推荐任务的显著提升。
  • 开源含片段级行为的数据集,助力细粒度推荐研究。

短视频的快速发展要求推荐系统能精准匹配用户不断变化的兴趣。现有模型多将视频视为整体,忽视了用户在观看过程中兴趣的动态演变。本文提出一种片段级用户兴趣建模方法,通过混合表示模块、多模态用户-视频编码器和片段兴趣解码器,有效捕捉动态兴趣模式、解决片段标签缺失问题并融合多模态信息,实现精确的片段级兴趣预测。我们设计了视频跳过预测和短视频推荐两个下游任务评估模型效果,在包含多种模态的真实短视频数据集上表现优异。结果表明,片段级建模能深入理解用户参与行为,显著提升推荐性能。同时,我们发布了一个包含片段级视频数据和多样化用户行为的独特数据集,推动该方向的进一步研究。本工作开创性地提出了理解用户片段级偏好的新视角,为更个性化、沉浸式的短视频体验提供可能。

原文摘要 · Abstract (English)

The rapid growth of short videos has necessitated effective recommender systems to match users with content tailored to their evolving preferences. Current video recommendation models primarily treat each video as a whole, overlooking the dynamic nature of user preferences with specific video segments. In contrast, our research focuses on segment-level user interest modeling, which is crucial for understanding how users' preferences evolve during video browsing. To capture users' dynamic segment interests, we propose an innovative model that integrates a hybrid representation module, a multi-modal user-video encoder, and a segment interest decoder. Our model addresses the challenges of capturing dynamic interest patterns, missing segment-level labels, and fusing different modalities, achieving precise segment-level interest prediction. We present two downstream tasks to evaluate the effectiveness of our segment interest modeling approach: video-skip prediction and short video recommendation. Our experiments on real-world short video datasets with diverse modalities show promising results on both tasks. It demonstrates that segment-level interest modeling brings a deep understanding of user engagement and enhances video recommendations. We also release a unique dataset that includes segment-level video data and diverse user behaviors, enabling further research in segment-level interest modeling. This work pioneers a novel perspective on understanding user segment-level preference, offering the potential for more personalized and engaging short video experiences.

短视频推荐用户兴趣建模片段级多模态

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