测试大模型理财顾问在复杂金融场景下的表现,发现其推荐效果依赖精准需求捕捉。
Are Generative AI Agents Effective Personalized Financial Advisors?
- 通过对话挖掘用户不确定的投资偏好,模拟真实咨询流程。
- 模型能影响用户行为但存在明显错误推荐,且误判时仍获高满意度。
- 外向人格的代理更易赢得信任,哪怕给出的是差建议,适合心理安抚场景。
基于大语言模型的智能代理正成为低成本个性化对话式顾问,已在简单场景如电影推荐中展现优异能力。但在需要专业知识、错误代价高的金融领域,其表现如何?本文研究了大模型顾问在三个关键挑战中的表现:(1) 当用户自身不清楚需求时,如何有效挖掘其偏好;(2) 如何为多样化投资偏好提供个性化建议;(3) 咨询者人格特质对建立关系与信任的影响。通过64名参与者的实验室用户研究发现,大模型在需求挖掘上可媲美人类顾问,但在处理冲突需求时表现不佳。在提供个性化建议时,模型虽能正向影响用户行为,但存在明显失败模式。结果表明,准确的需求获取是关键,否则模型建议几乎无效,甚至引导用户选择不合适的资产。更令人担忧的是,用户对建议质量不敏感,有时还呈现反向关系——外向型人格的模型尽管给出更差建议,却获得更高的偏好度、满意度和情感信任。
原文摘要 · Abstract (English)
Large language model-based agents are becoming increasingly popular as a low-cost mechanism to provide personalized, conversational advice, and have demonstrated impressive capabilities in relatively simple scenarios, such as movie recommendations. But how do these agents perform in complex high-stakes domains, where domain expertise is essential and mistakes carry substantial risk? This paper investigates the effectiveness of LLM-advisors in the finance domain, focusing on three distinct challenges: (1) eliciting user preferences when users themselves may be unsure of their needs, (2) providing personalized guidance for diverse investment preferences, and (3) leveraging advisor personality to build relationships and foster trust. Via a lab-based user study with 64 participants, we show that LLM-advisors often match human advisor performance when eliciting preferences, although they can struggle to resolve conflicting user needs. When providing personalized advice, the LLM was able to positively influence user behavior, but demonstrated clear failure modes. Our results show that accurate preference elicitation is key, otherwise, the LLM-advisor has little impact, or can even direct the investor toward unsuitable assets. More worryingly, users appear insensitive to the quality of advice being given, or worse these can have an inverse relationship. Indeed, users reported a preference for and increased satisfaction as well as emotional trust with LLMs adopting an extroverted persona, even though those agents provided worse advice.
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