通过显式建模观看时长不确定性,提升视频推荐精准度。
Explicit Uncertainty Modeling for Video Watch Time Prediction
- 设计对抗性优化框架,显式建模用户观看行为的不确定性
- 在线测试提升用户观看时长0.31%,效果显著
- 适用于需要精准预测用户行为的工业级推荐系统
在视频推荐中,观看时长预测模块直接影响推荐准确性,因观看时长直接反映用户个性化偏好。用户观看行为具有随机性,现有方法或通过时长偏置建模降低噪声,或通过分布建模捕捉不确定性,但未控的不确定性在用户与视频间分布不均,导致模型精度与泛化能力之间的平衡难题。我们发现,观看时长预测的不确定性本身蕴含用户行为关键信息,可反哺预测任务。基于此,提出显式不确定性建模策略,并设计对抗性优化框架,更充分挖掘用户观看行为特征。该框架已部署于服务数亿日活用户的工业级视频平台,线上A/B测试显示用户观看时长提升0.31%。此外,在两个公开数据集上的离线实验验证了该框架在多种预测模型上的有效性。
原文摘要 · Abstract (English)
In video recommendation, a critical component that determines the system's recommendation accuracy is the watch-time prediction module, since how long a user watches a video directly reflects personalized preferences. One of the key challenges of this problem is the user's stochastic watch-time behavior. To improve the prediction accuracy for such an uncertain behavior, existing approaches show that one can either reduce the noise through duration bias modeling or formulate a distribution modeling task to capture the uncertainty. However, the uncontrolled uncertainty is not always equally distributed across users and videos, inducing a balancing paradox between the model accuracy and the ability to capture out-of-distribution samples. In practice, we find that the uncertainty of the watch-time prediction model also provides key information about user behavior, which, in turn, could benefit the prediction task itself. Following this notion, we derive an explicit uncertainty modeling strategy for the prediction model and propose an adversarial optimization framework that can better exploit the user watch-time behavior. This framework has been deployed online on an industrial video sharing platform that serves hundreds of millions of daily active users, which obtains a significant increase in users' video watch time by 0.31% through the online A/B test. Furthermore, extended offline experiments on two public datasets verify the effectiveness of the proposed framework across various watch-time prediction backbones.
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