arXiv:2504.07645cs.LG2025-04

用异构图神经网络预测商场过道人流量,提升商业空间设计效率。

Prediction of Usage Probabilities of Shopping-Mall Corridors Using Heterogeneous Graph Neural Networks

  • 构建商店、过道和出入口的异构图,融合空间布局与业态信息
  • 通过消息传递聚合节点特征,平均+拼接+相乘生成边特征
  • 支持多商场联合建模,引入商场级特征提升泛化能力

本文提出一种基于图神经网络(GNN)的方法,用于预测商场过道的使用概率。从商场平面图中提取走廊、商铺和出入口的矢量层,构建异构图,将商铺、过道交点和出入口作为节点,过道路径作为边。利用商铺的面积和用途类别等特征,结合图结构进行建模。使用合成数据集训练,通过改变商铺用途和面积类别生成样本,并通过概率模型生成标签。每条边(即两相邻节点间的过道段)的使用概率由其两端节点在消息传递过程中的隐藏特征向量平均后,与乘积向量拼接而成,再输入多层感知机(MLP)进行最终预测。当整合多个商场数据时,引入图级别特征以捕捉各商场的独特属性,增强模型对不同场景的适应性。

原文摘要 · Abstract (English)

We present a method based on graph neural network (GNN) for prediction of probabilities of usage of shopping-mall corridors. The heterogeneous graph network of shops and corridor paths are obtained from floorplans of the malls by creating vector layers for corridors, shops and entrances. These are subsequently assimilated into nodes and edges of graphs. The prediction of the usage probability is based on the shop features, namely, the area and usage categories they fall into, and on the graph connecting these shops, corridor junctions and entrances by corridor paths. Though the presented method is applicable for training on datasets obtained from a field survey or from pedestrian-detecting sensors, the target data of the supervised deep-learning work flow in this work are obtained from a probability method. We also include a context-specific representation learning of latent features. The usage-probability prediction is made on each edge, which is a connection by a section of corridor path between the adjacent nodes representing the shops or corridor points. To create a feature for each edge, the hidden-layer feature vectors acquired in the message-passing GNN layers at the nodes of each edge are averaged and concatenated with the vector obtained by their multiplication. These edge-features are then passed to multilayer perceptrons (MLP) to make the final prediction of usage probability on each edge. The samples of synthetic learning dataset for each shopping mall are obtained by changing the shops' usage and area categories, and by subsequently feeding the graph into the probability model. When including different shopping malls in a single dataset, we also propose to consider graph-level features to inform the model with specific identifying features of each mall.

图神经网络空间预测商场设计

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