解决推荐系统中汤普森采样下的反事实推断难题

Recommender systems exemplify sequential decision-making under uncertainty, strategically deciding what content to serve to users, to optimise a range of potential objectives. To balance the explore-exploit trade-off successfully, Thompson sampling provides a natural and widespread paradigm to probabilistically select which action to take. Questions of causal and counterfactual inference, which underpin use-cases like offline evaluation, are not straightforward to answer in these contexts. Specifically, whilst most existing estimators rely on action propensities, these are not readily available under Thompson sampling procedures. We derive exact and efficiently computable expressions for action propensities under a variety of parameter and outcome distributions, enabling the use of off-policy estimators in Thompson sampling scenarios. This opens up a range of practical use-cases where counterfactual inference is crucial, including unbiased offline evaluation of recommender systems, as well as general applications of causal inference in online advertising, personalisation, and beyond.