用多模态图谱增强对话推荐，提升个性化与自然度

Conversational Recommender Systems (CRSs) aim to provide personalized recommendations by interacting with users through conversations. Most existing studies of CRS focus on extracting user preferences from conversational contexts. However, due to the short and sparse nature of conversational contexts, it is difficult to fully capture user preferences by conversational contexts only. We argue that multi-modal semantic information can enrich user preference expressions from diverse dimensions (e.g., a user preference for a certain movie may stem from its magnificent visual effects and compelling storyline). In this paper, we propose a multi-modal semantic graph prompt learning framework for CRS, named MSCRS. First, we extract textual and image features of items mentioned in the conversational contexts. Second, we capture higher-order semantic associations within different semantic modalities (collaborative, textual, and image) by constructing modality-specific graph structures. Finally, we propose an innovative integration of multi-modal semantic graphs with prompt learning, harnessing the power of large language models to comprehensively explore high-dimensional semantic relationships. Experimental results demonstrate that our proposed method significantly improves accuracy in item recommendation, as well as generates more natural and contextually relevant content in response generation.