arXiv:2504.11000cs.IRcs.SI2025-04中稿 · RLDM 2025

通过图神经网络识别社交平台隐藏推荐系统,助力治理信息茧房。

Why am I seeing this? Towards recognizing social media recommender systems with missing recommendations

  • 用图神经网络分析用户行为与网络结构,推断隐藏推荐机制。
  • 在合成数据上准确识别出真实推荐系统,效果优于传统审计方法。
  • 适合研究算法偏见、信息传播的学者与政策制定者参考。

社交平台在塑造社会认知中起关键作用,常加剧分化并传播虚假信息,这源于用户互动、个体特征与推荐算法共同驱动的内容分发机制。推荐系统显著影响用户可见内容与决策,是干预和监管的重要切入点,但其算法不透明及数据有限使评估困难。为有效建模用户决策,必须识别平台采用的推荐系统。本文提出一种基于图神经网络的自动推荐系统识别方法,仅依赖网络结构与观测行为。首先训练一个推荐无关用户模型(RNU),利用自适应学术网络推荐器降低对真实推荐的依赖;随后生成多个推荐假设特定的合成数据集(RHSD),以不同已知推荐器与RNU结合生成带标签数据;最后训练多种推荐假设用户模型(RHU)并对比其与原始生成数据的一致性。该方法可准确识别隐藏推荐系统及其对用户行为的影响。相比审计式方法,它直接捕捉系统行为,无需人为实验,更贴近真实平台。本研究揭示了推荐系统如何塑造用户行为,为缓解极化与虚假信息提供新视角。

原文摘要 · Abstract (English)

Social media plays a crucial role in shaping society, often amplifying polarization and spreading misinformation. These effects stem from complex dynamics involving user interactions, individual traits, and recommender algorithms driving content selection. Recommender systems, which significantly shape the content users see and decisions they make, offer an opportunity for intervention and regulation. However, assessing their impact is challenging due to algorithmic opacity and limited data availability. To effectively model user decision-making, it is crucial to recognize the recommender system adopted by the platform. This work introduces a method for Automatic Recommender Recognition using Graph Neural Networks (GNNs), based solely on network structure and observed behavior. To infer the hidden recommender, we first train a Recommender Neutral User model (RNU) using a GNN and an adapted hindsight academic network recommender, aiming to reduce reliance on the actual recommender in the data. We then generate several Recommender Hypothesis-specific Synthetic Datasets (RHSD) by combining the RNU with different known recommenders, producing ground truths for testing. Finally, we train Recommender Hypothesis-specific User models (RHU) under various hypotheses and compare each candidate with the original used to generate the RHSD. Our approach enables accurate detection of hidden recommenders and their influence on user behavior. Unlike audit-based methods, it captures system behavior directly, without ad hoc experiments that often fail to reflect real platforms. This study provides insights into how recommenders shape behavior, aiding efforts to reduce polarization and misinformation.

推荐系统图神经网络信息茧房算法透明

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