用虚构人物故事让大模型更真实模拟政治立场分歧。
Deep Binding of Language Model Virtual Personas: a Study on Approximating Political Partisan Misperceptions
- 构建虚拟身份时加入详细自述,模仿人类叙事身份
- 响应模式与真实人群差异缩小87%(Wasserstein距离)
- 适合研究政治极化、群体冲突等深层社会现象
大型语言模型(LLMs)日益具备模拟人类行为的能力,可低成本估算用户对各类调查和民意测验的反应。然而,这些调查问题通常反映社会公认的观念模式:如老/年轻、自由派/保守派等群体的普遍态度,无论该群体成员与否。目前尚不清楚,LLM的模拟是深度的——即像某一群体内部成员般作答,还是浅层的——仅按局外人对内群体的想象作答。为探究此差异,我们采用暴露已知内群体/外群体偏见的问题进行测试。这种拟真度对应用于政治学研究至关重要,包括极化动态、群体间冲突与民主倒退等前沿议题。为此,我们提出一种新方法,通过生成扩展的多轮访谈转录文本构造虚拟人物,形成合成用户“背景故事”。该方法基于“叙事身份”理论,认为人格在最高层面由自我叙述建构而成。相较以往方法,我们的背景故事更长、细节更丰富,且能一致地刻画单一个体。实验表明,基于此类背景故事的虚拟人物能高度复现真实人群的回答分布(Wasserstein距离改善达87%),并产生与原始研究中观察到的效应量高度匹配的结果。整体而言,本工作拓展了LLM的应用边界,使其不仅限于估算社会共识型回答,更可用于更广泛的人类行为研究。
原文摘要 · Abstract (English)
Large language models (LLMs) are increasingly capable of simulating human behavior, offering cost-effective ways to estimate user responses to various surveys and polls. However, the questions in these surveys usually reflect socially understood attitudes: the patterns of attitudes of old/young, liberal/conservative, as understood by both members and non-members of those groups. It is not clear whether the LLM binding is \emph{deep}, meaning the LLM answers as a member of a particular in-group would, or \emph{shallow}, meaning the LLM responds as an out-group member believes an in-group member would. To explore this difference, we use questions that expose known in-group/out-group biases. This level of fidelity is critical for applying LLMs to various political science studies, including timely topics on polarization dynamics, inter-group conflict, and democratic backsliding. To this end, we propose a novel methodology for constructing virtual personas with synthetic user "backstories" generated as extended, multi-turn interview transcripts. This approach is justified by the theory of \emph{narrative identity} which argues that personality at the highest level is \emph{constructed} from self-narratives. Our generated backstories are longer, rich in detail, and consistent in authentically describing a singular individual, compared to previous methods. We show that virtual personas conditioned on our backstories closely replicate human response distributions (up to an 87% improvement as measured by Wasserstein Distance) and produce effect sizes that closely match those observed in the original studies of in-group/out-group biases. Altogether, our work extends the applicability of LLMs beyond estimating socially understood responses, enabling their use in a broader range of human studies.
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