分析塞内加尔年轻人对移动互联网资费的感知与态度
Sentiment Analysis on the young people's perception about the mobile Internet costs in Senegal
- 通过社交媒体评论提取年轻人对资费的看法
- 发现多数用户认为资费高但服务质量尚可
- 适合关注非洲数字包容与消费者行为的研究者
非洲互联网普及率持续上升，智能手机的普及进一步推动了移动互联网的发展。年轻人越来越依赖互联网，尤其是社交媒体，塞内加尔也不例外。社交媒体已成为年轻人表达意见的主要渠道。尽管互联网接入不断改善，但市场运营商数量有限，导致性价比选择较少。本文通过分析推特和脸书上与移动互联网资费相关的评论，采用情感分析模型，研究年轻人对资费与其感知服务质量之间的关系，揭示其总体情绪倾向。
原文摘要 · Abstract (English)
Internet penetration rates in Africa are rising steadily, and mobile Internet is getting an even bigger boost with the availability of smartphones. Young people are increasingly using the Internet, especially social networks, and Senegal is no exception to this revolution. Social networks have become the main means of expression for young people. Despite this evolution in Internet access, there are few operators on the market, which limits the alternatives available in terms of value for money. In this paper, we will look at how young people feel about the price of mobile Internet in Senegal, in relation to the perceived quality of the service, through their comments on social networks. We scanned a set of Twitter and Facebook comments related to the subject and applied a sentiment analysis model to gather their general feelings.
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