用大模型生成网页搜索有用性标签，提升评估准确性。

Evaluation is fundamental in optimizing search experiences and supporting diverse user intents in Information Retrieval (IR). Traditional search evaluation methods primarily rely on relevance labels, which assess how well retrieved documents match a user's query. However, relevance alone fails to capture a search system's effectiveness in helping users achieve their search goals, making usefulness a critical evaluation criterion. In this paper, we explore an alternative approach: LLM-generated usefulness labels, which incorporate both implicit and explicit user behavior signals to evaluate document usefulness. We propose Task-aware Rubric-based Usefulness Evaluation (TRUE), a rubric-driven evaluation method that employs iterative sampling and reasoning to model complex search behavior patterns. Our findings show that (i) LLMs can generate moderate usefulness labels by leveraging comprehensive search session history incorporating personalization and contextual understanding, and (ii) fine-tuned LLMs improve usefulness judgments when provided with structured search session contexts. Additionally, we examine whether LLMs can distinguish between relevance and usefulness, particularly in cases where this divergence impacts search success. We also conduct an ablation study to identify key metrics for accurate usefulness label generation, optimizing for token efficiency and cost-effectiveness in real-world applications. This study advances LLM-based usefulness evaluation by refining key user metrics, exploring LLM-generated label reliability, and ensuring feasibility for large-scale search systems.