提出新方法提升推荐系统中用户与商家的公平性与准确性

In multi-stakeholder recommender systems (RS), users and providers operate as two crucial and interdependent roles, whose interests must be well-balanced. Prior research, including our work BankFair, has demonstrated the importance of guaranteeing both provider fairness and user accuracy to meet their interests. However, when they balance the two objectives, another critical factor emerges in RS: individual fairness, which manifests as a significant disparity in individual recommendation accuracy, with some users receiving high accuracy while others are left with notably low accuracy. This oversight severely harms the interests of users and exacerbates social polarization. How to guarantee individual fairness while ensuring user accuracy and provider fairness remains an unsolved problem. To bridge this gap, in this paper, we propose our method BankFair+. Specifically, BankFair+ extends BankFair with two steps: (1) introducing a non-linear function from regret theory to ensure individual fairness while enhancing user accuracy; (2) formulating the re-ranking process as a regret-aware fuzzy programming problem to meet the interests of both individual user and provider, therefore balancing the trade-off between individual fairness and provider fairness. Experiments on two real-world recommendation datasets demonstrate that BankFair+ outperforms all baselines regarding individual fairness, user accuracy, and provider fairness.