arXiv:2504.15448econ.GNcs.CL2025-04被引 1

用VADER与DistilBERT实时分析企业舆情,助力决策。

Visualizing Public Opinion on X: A Real-Time Sentiment Dashboard Using VADER and DistilBERT

  • 融合规则模型与Transformer的混合分析框架。
  • 亚马逊、三星获高分(81.2、45.8),微软、沃尔玛评分低(21.7、21.9)。
  • 适合投资者、政策制定者快速掌握企业公众印象。

在社交媒体时代,理解公众对企业声誉的看法对投资者、政策制定者和研究者至关重要。本文提出一个面向企业声誉监测的综合情感分析系统,结合自然语言处理与机器学习技术,实现对公众意见的实时解析。该方法采用混合情感检测框架,融合基于规则的VADER模型与基于Transformer的DistilBERT深度学习模型,处理多平台社交媒体数据。系统首先进行噪声去除与文本标准化预处理,随后通过集成方法进行情感分类,兼顾可解释性与上下文准确性。结果以情感分布图、对比分析及时间趋势图形式可视化,提升可读性。分析显示,不同企业间公众情绪存在显著差异:亚马逊(81.2)、三星(45.8)得分较高,而微软(21.7)、沃尔玛(21.9)表现较差。结果表明,该多源情感分析框架能为利益相关方提供可操作的洞察,支持基于全面情绪分析的战略决策。

原文摘要 · Abstract (English)

In the age of social media, understanding public sentiment toward major corporations is crucial for investors, policymakers, and researchers. This paper presents a comprehensive sentiment analysis system tailored for corporate reputation monitoring, combining Natural Language Processing (NLP) and machine learning techniques to accurately interpret public opinion in real time. The methodology integrates a hybrid sentiment detection framework leveraging both rule-based models (VADER) and transformer-based deep learning models (DistilBERT), applied to social media data from multiple platforms. The system begins with robust preprocessing involving noise removal and text normalization, followed by sentiment classification using an ensemble approach to ensure both interpretability and contextual accuracy. Results are visualized through sentiment distribution plots, comparative analyses, and temporal sentiment trends for enhanced interpretability. Our analysis reveals significant disparities in public sentiment across major corporations, with companies like Amazon (81.2) and Samsung (45.8) receiving excellent sentiment scores, while Microsoft (21.7) and Walmart (21.9) exhibit poor sentiment profiles. These findings demonstrate the utility of our multi-source sentiment framework in providing actionable insights regarding corporate public perception, enabling stakeholders to make informed strategic decisions based on comprehensive sentiment analysis.

情感分析企业舆情实时监控NLP

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。