通过意图引导生成更可靠的序列推荐增强视图,提升模型泛化能力。
Intent-aware Diffusion with Contrastive Learning for Sequential Recommendation
- 基于用户购买意图聚类,生成与原序列同意图的增强数据
- 在五个数据集上显著优于基线,稀疏和噪声环境下仍表现稳定
- 适合需要理解用户深层行为动机的推荐系统场景
对比学习在序列推荐中通过自监督信号提升模型性能,现有方法通常对同一交互序列进行随机数据增强以生成多视图,从而对齐嵌入空间表示。然而,用户购买行为常带有明确意图(如为礼物买衣服或为美容买化妆品),而随机增强可能引入噪声,破坏原始序列中隐含的意图信息。使用带噪增强序列进行对比学习,可能使模型关注无关特征,扭曲嵌入空间,无法捕捉真实行为模式与意图。为此,我们提出意图感知扩散对比学习的序列推荐方法(InDiRec)。核心思想是生成与用户意图一致的增强序列,提供更可靠的对比学习正样本。具体而言,InDiRec首先使用K-means对序列表示进行意图聚类,构建意图引导信号;随后,检索目标序列的意图表示,指导条件扩散模型生成具有相同潜在意图的正视图;最后,通过对比学习最大化这些意图对齐视图与原始序列之间的表示一致性。在五个公开数据集上的实验表明,InDiRec显著优于现有基线,在噪声和稀疏数据条件下仍能学习到更鲁棒的表示。
原文摘要 · Abstract (English)
Contrastive learning has proven effective in training sequential recommendation models by incorporating self-supervised signals from augmented views. Most existing methods generate multiple views from the same interaction sequence through stochastic data augmentation, aiming to align their representations in the embedding space. However, users typically have specific intents when purchasing items (e.g., buying clothes as gifts or cosmetics for beauty). Random data augmentation used in existing methods may introduce noise, disrupting the latent intent information implicit in the original interaction sequence. Moreover, using noisy augmented sequences in contrastive learning may mislead the model to focus on irrelevant features, distorting the embedding space and failing to capture users' true behavior patterns and intents. To address these issues, we propose Intent-aware Diffusion with contrastive learning for sequential Recommendation (InDiRec). The core idea is to generate item sequences aligned with users' purchasing intents, thus providing more reliable augmented views for contrastive learning. Specifically, InDiRec first performs intent clustering on sequence representations using K-means to build intent-guided signals. Next, it retrieves the intent representation of the target interaction sequence to guide a conditional diffusion model, generating positive views that share the same underlying intent. Finally, contrastive learning is applied to maximize representation consistency between these intent-aligned views and the original sequence. Extensive experiments on five public datasets demonstrate that InDiRec achieves superior performance compared to existing baselines, learning more robust representations even under noisy and sparse data conditions.
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