用大模型设计更有人格的自动驾驶对话系统,提升用户归属感和接受度。
Exploring human-SAV interaction using LLMs: The impact of psychological factors on user experience
- 设计四种不同拟人化程度的智能对话车助手,测试心理归属感影响
- 拟人化越高,用户越觉得车有亲和力,回复更积极但主观性也更强
- 个性化交互是提升用户体验的关键,适合智能出行系统设计者参考
已有大量研究探讨人格化等心理因素如何影响共享自动驾驶汽车(SAV)的采纳。然而,关于大型语言模型(LLM)驱动的对话式SAV代理中提示策略如何影响用户感知、体验及采纳意愿的研究仍有限。本文探究了基于LLM的对话式SAV代理如何引发心理归属感(psychological ownership)等心理因素。设计了四种具有不同拟人特征和心理归属触发机制的SAV代理,让参与者交互后收集心理归属感、人格化、服务质量、信息披露倾向、回复情感倾向及整体接受度的定量数据,并获取定性反馈。结果表明,更具拟人化且能激发心理归属感的SAV,其人类特质感知更强,回复被评价为更积极但更具主观性。定性分析支持心理归属在SAV情境下的形成路径,并指出代理表现感知也会影响心理归属。定量与定性结果共同强调个性化在设计高效SAV交互中的重要性,为提升用户体验与采纳提供实践指导。
原文摘要 · Abstract (English)
There has been extensive prior work exploring how psychological factors such as anthropomorphism affect the adoption of Shared Autonomous Vehicles (SAVs). However, limited research has been conducted on how prompt strategies in large language models (LLM)-powered conversational SAV agents affect users' perceptions, experiences, and intentions to adopt such technology. In this work, we investigate how conversational SAV agents powered by LLMs drive these psychological factors, such as psychological ownership, the sense of possession a user may come to feel towards an entity or object they may not legally own. We designed four SAV agents with varying levels of anthropomorphic characteristics and psychological ownership triggers. Quantitative measures of psychological ownership, anthropomorphism, quality of service, disclosure tendency, sentiment of SAV responses, and overall acceptance were collected after participants interacted with each SAV. Qualitative feedback was also gathered regarding the experience of psychological ownership during the interactions. The results indicate that an SAV designed to be more anthropomorphic and to induce psychological ownership improved users' perceptions of the SAV's human-like qualities, and its responses were perceived as more positive but also more subjective compared to the control conditions. Qualitative findings support established routes to psychological ownership in the SAV context and suggest that the conversational agent's perceived performance may also influence psychological ownership. Both quantitative and qualitative outcomes highlight the importance of personalization in designing effective SAV interactions. These findings provide practical guidance for designing conversational SAV agents that enhance user experience and adoption.
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