arXiv:2504.17529cs.IRcs.LG2025-04中稿 · SIGIR 2025 Industr…

动态捕捉用户多重兴趣,实现个性化检索自适应更新。

IRA: Adaptive Interest-aware Representation and Alignment for Personalized Multi-interest Retrieval

  • 用可累积更新的兴趣单元表示用户多元兴趣
  • 无需点击信号即可基于语义匹配文档,避免时间偏差
  • 适合需要实时响应兴趣变化的推荐系统场景

在线社区平台需要能够持续适应用户兴趣演变和新内容发布的动态个性化检索与推荐。然而,在大规模工业场景中实现实时优化模型仍面临重大挑战。为此,我们提出兴趣感知表示与对齐(IRA)框架,一种高效且可扩展的方法,通过累积结构动态适应新交互。IRA利用两个关键机制:(1) 兴趣单元将用户多样兴趣以上下文文本形式捕获,并通过累积更新随时间增强或弱化;(2) 基于纯语义关系衡量兴趣单元与文档的相关性,无需依赖点击信号,从而缓解时间偏差。通过将累积兴趣单元更新与检索过程融合,IRA持续适应用户偏好演变,确保鲁棒且精细的个性化,不受过往训练分布限制。我们在真实世界数据集上进行了广泛实验验证,包括在韩国领先社区平台NAVER CAFE的首页模块部署。

原文摘要 · Abstract (English)

Online community platforms require dynamic personalized retrieval and recommendation that can continuously adapt to evolving user interests and new documents. However, optimizing models to handle such changes in real-time remains a major challenge in large-scale industrial settings. To address this, we propose the Interest-aware Representation and Alignment (IRA) framework, an efficient and scalable approach that dynamically adapts to new interactions through a cumulative structure. IRA leverages two key mechanisms: (1) Interest Units that capture diverse user interests as contextual texts, while reinforcing or fading over time through cumulative updates, and (2) a retrieval process that measures the relevance between Interest Units and documents based solely on semantic relationships, eliminating dependence on click signals to mitigate temporal biases. By integrating cumulative Interest Unit updates with the retrieval process, IRA continuously adapts to evolving user preferences, ensuring robust and fine-grained personalization without being constrained by past training distributions. We validate the effectiveness of IRA through extensive experiments on real-world datasets, including its deployment in the Home Section of NAVER's CAFE, South Korea's leading community platform.

个性化检索兴趣建模动态更新

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