通过眼动追踪研究博物馆观众看画作的视觉习惯，提升展览吸引力。
Using Fixed and Mobile Eye Tracking to Understand How Visitors View Art in a Museum: A Study at the Bowes Museum, County Durham, UK
- 结合固定与移动眼动设备，真实记录观众看画过程。
- 发现观众注意力集中在画作中央与人物面部，停留时间差异显著。
- 适合博物馆策展与数字人文研究者参考。
本文描述了杜伦大学研究人员与英国达勒姆郡博斯博物馆专业人士合作的一项研究，于2024年夏季在博物馆实地开展，利用固定与移动眼动追踪技术，探究观众在实体展厅中观赏艺术作品的视觉行为。研究团队来自数字人文、心理学、艺术史与计算机科学领域，与博物馆专业人员协作。通过分析观众注视点与注视时长，揭示其观展偏好与注意力分布规律。研究结果将用于优化馆藏展示方式，提升观众参与度。该工作延续了2017年数字人文会议（DH2017）的相关成果。
原文摘要 · Abstract (English)
The following paper describes a collaborative project involving researchers at Durham University, and professionals at the Bowes Museum, Barnard Castle, County Durham, UK, during which we used fixed and mobile eye tracking to understand how visitors view art. Our study took place during summer 2024 and builds on work presented at DH2017 (Bailey-Ross et al., 2017). Our interdisciplinary team included researchers from digital humanities, psychology, art history and computer science, working in collaboration with professionals from the museum. We used fixed and mobile eye tracking to understand how museum visitors view art in a physical gallery setting. This research will enable us to make recommendations about how the Museum's collections could be more effectively displayed, encouraging visitors to engage with them more fully.
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