arXiv:2504.20792cs.IRcs.HC2025-04中稿 · Resource & Reprodu…被引 9

首个含眼动追踪的轮播界面交互数据集,揭示用户浏览模式。

RecGaze: The First Eye Tracking and User Interaction Dataset for Carousel Interfaces

论文配图:RecGaze: The First Eye Tracking and User Interaction Dataset for Carousel Interfaces
图 1 · 摘自论文原文
  • 构建首个包含眼动、点击等多模态数据的轮播界面数据集
  • 87名用户完成3项电影选择任务,共收集3,477次交互行为
  • 发现用户呈现'黄金三角'或'F型'眼动浏览模式,适用于推荐系统优化

轮播界面广泛应用于电商和流媒体服务,但相关研究极少。以往针对搜索与推荐结果展示的研究多聚焦于单列排序列表,而轮播界面因结构更复杂,其结论难以推广。眼动追踪能有效揭示用户点击行为,但此前尚无针对轮播界面的眼动研究。现有推荐系统轮播交互数据集极少,且均无眼动数据。本文提出RecGaze数据集:首个全面的轮播界面反馈数据集,包含眼动、点击、光标移动及选择解释。数据来自87名用户完成的3项电影选择任务,每用户面对40种不同轮播界面,共记录3,477次交互。除数据集外,还提供详细描述、使用场景分析及首次轮播眼动数据研究,揭示用户存在'黄金三角'或'F型'浏览模式。本工作旨在推动轮播界面研究,通过眼动信息实现更精准的推荐系统设计,并鼓励开发基于眼动的推荐模型。

原文摘要 · Abstract (English)

Carousel interfaces are widely used in e-commerce and streaming services, but little research has been devoted to them. Previous studies of interfaces for presenting search and recommendation results have focused on single ranked lists, but it appears their results cannot be extrapolated to carousels due to the added complexity. Eye tracking is a highly informative approach to understanding how users click, yet there are no eye tracking studies concerning carousels. There are very few interaction datasets on recommenders with carousel interfaces and none that contain gaze data. We introduce the RecGaze dataset: the first comprehensive feedback dataset on carousels that includes eye tracking results, clicks, cursor movements, and selection explanations. The dataset comprises of interactions from 3 movie selection tasks with 40 different carousel interfaces per user. In total, 87 users and 3,477 interactions are logged. In addition to the dataset, its description and possible use cases, we provide results of a survey on carousel design and the first analysis of gaze data on carousels, which reveals a golden triangle or F-pattern browsing behavior. Our work seeks to advance the field of carousel interfaces by providing the first dataset with eye tracking results on carousels. In this manner, we provide and encourage an empirical understanding of interactions with carousel interfaces, for building better recommender systems through gaze information, and also encourage the development of gaze-based recommenders.

眼动追踪轮播界面推荐系统多模态数据

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