arXiv:2505.00050cs.CLcs.AI2025-05被引 2

用推特情感分析预测时尚趋势,发现街头风与可持续设计是主因。

Emotional Analysis of Fashion Trends Using Social Media and AI: Sentiment Analysis on Twitter for Fashion Trend Forecasting

  • 基于推特数据,用AI识别时尚话题和情绪变化。
  • 78.35%准确率的模型验证了情绪可预示潮流走向。
  • 适合关注时尚预测、社交媒体分析的研究者与品牌方。

本研究通过计算分析推特数据(T4SA数据集),探索时尚趋势与社交媒体情绪之间的关联。采用自然语言处理与机器学习技术,对时尚相关内容进行识别分类,运用改进的归一化方法进行情绪分类,并开展时间序列分解、统计验证的因果关系建模、跨平台情绪对比及品牌特定情绪分析。结果显示,情绪模式与时尚主题流行度存在相关性,配饰与街头风主题呈现显著上升趋势。格兰杰因果分析表明,可持续与街头风是主要趋势驱动因素,且与其他主题存在双向关系。研究证实,在合理统计验证下,社交媒体情绪分析可作为时尚趋势演进的有效早期指标。所提预测模型在正、中、负情绪分类上达到78.35%的平衡准确率,为趋势预测提供可靠基础。

原文摘要 · Abstract (English)

This study explores the intersection of fashion trends and social media sentiment through computational analysis of Twitter data using the T4SA (Twitter for Sentiment Analysis) dataset. By applying natural language processing and machine learning techniques, we examine how sentiment patterns in fashion-related social media conversations can serve as predictors for emerging fashion trends. Our analysis involves the identification and categorization of fashion-related content, sentiment classification with improved normalization techniques, time series decomposition, statistically validated causal relationship modeling, cross-platform sentiment comparison, and brand-specific sentiment analysis. Results indicate correlations between sentiment patterns and fashion theme popularity, with accessories and streetwear themes showing statistically significant rising trends. The Granger causality analysis establishes sustainability and streetwear as primary trend drivers, showing bidirectional relationships with several other themes. The findings demonstrate that social media sentiment analysis can serve as an effective early indicator of fashion trend trajectories when proper statistical validation is applied. Our improved predictive model achieved 78.35% balanced accuracy in sentiment classification, establishing a reliable foundation for trend prediction across positive, neutral, and negative sentiment categories.

时尚预测情感分析社交媒体

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。