用深度学习自动发现玩家游戏心理与策略,提升行为预测与体验理解。
CognitionNet: A Collaborative Neural Network for Play Style Discovery in Online Skill Gaming Platform
- 分两阶段神经网络挖掘游戏微模式与持久玩法
- 通过桥接损失实现异构输入协同训练,准确率超现有方法
- 适合游戏平台用户行为分析与个性化体验优化
游戏是实现自我价值感与放松的双重安全渠道。在线游戏平台持续产生大量数据,如游戏动作、玩家操作、点击流、交易等。这些数据中蕴含的即时反应与情境应对行为,可反映用户的心理状态。挖掘此类知识能:(a) 更好解释和预测玩家行为;(b) 深化对玩家体验、成长与保护的理解。本文聚焦于在瑞米(Rummy)在线技能游戏平台上,发现由连续游戏构成的“游戏行为”微模式,以及由多个微模式组成的持久“玩法”。提出双阶段深度神经网络 CognitionNet:第一阶段在隐空间聚类挖掘游戏行为;第二阶段基于玩家参与度的监督分类目标,聚合微模式以发现玩法。双重目标使 CognitionNet 揭示出多种受玩家心理启发的决策与战术。据我们所知,这是首个完全自动化地从遥测数据中发现:(i) 玩家心理与游戏策略;(ii) 用于玩家参与度预测的相关诊断解释的研究。通过新颖的“桥接损失”实现两网络的协同训练,显著提升玩法定义的一致性,并在多数场景下超越当前最优基线。
原文摘要 · Abstract (English)
Games are one of the safest source of realizing self-esteem and relaxation at the same time. An online gaming platform typically has massive data coming in, e.g., in-game actions, player moves, clickstreams, transactions etc. It is rather interesting, as something as simple as data on gaming moves can help create a psychological imprint of the user at that moment, based on her impulsive reactions and response to a situation in the game. Mining this knowledge can: (a) immediately help better explain observed and predicted player behavior; and (b) consequently propel deeper understanding towards players' experience, growth and protection. To this effect, we focus on discovery of the "game behaviours" as micro-patterns formed by continuous sequence of games and the persistent "play styles" of the players' as a sequence of such sequences on an online skill gaming platform for Rummy. We propose a two stage deep neural network, CognitionNet. The first stage focuses on mining game behaviours as cluster representations in a latent space while the second aggregates over these micro patterns to discover play styles via a supervised classification objective around player engagement. The dual objective allows CognitionNet to reveal several player psychology inspired decision making and tactics. To our knowledge, this is the first and one-of-its-kind research to fully automate the discovery of: (i) player psychology and game tactics from telemetry data; and (ii) relevant diagnostic explanations to players' engagement predictions. The collaborative training of the two networks with differential input dimensions is enabled using a novel formulation of "bridge loss". The network plays pivotal role in obtaining homogeneous and consistent play style definitions and significantly outperforms the SOTA baselines wherever applicable.
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