只传非敏感数据给云端,本地重建隐私信息,兼顾推荐效果与用户隐私。
Preserving Privacy and Utility in LLM-Based Product Recommendations
- 分离敏感与非敏感数据,仅上传后者至云端调用LLM。
- 本地重建被模糊化的推荐内容,保持推荐精度接近全数据共享水平。
- 可在普通设备运行,适合实际部署的隐私保护推荐系统。
基于大语言模型(LLM)的推荐系统通过处理用户交互和偏好生成个性化建议,相比传统协同过滤依赖结构化数据,其利用文本和上下文信息,常需云端计算资源。这带来隐私风险:用户数据需上传至远程服务器,增加泄露可能并削弱个人数据控制权。为此,我们提出一种混合隐私保护推荐框架,将敏感数据与非敏感数据分离,仅向云端传输后者以获取LLM驱动的推荐。为恢复因数据模糊而丢失的推荐能力,设计本地去模糊模块重建敏感推荐内容。在真实电商数据集上的实验表明,该框架在几乎不损失推荐效用的前提下,显著提升隐私保护程度。相较于仅数据模糊的方法,本方案在HR@10指标和品类分布一致性上均有提升,实现隐私与推荐质量更优平衡。此外,方法可在消费级硬件上高效运行,使隐私友好的LLM推荐系统具备现实落地可行性。
原文摘要 · Abstract (English)
Large Language Model (LLM)-based recommendation systems leverage powerful language models to generate personalized suggestions by processing user interactions and preferences. Unlike traditional recommendation systems that rely on structured data and collaborative filtering, LLM-based models process textual and contextual information, often using cloud-based infrastructure. This raises privacy concerns, as user data is transmitted to remote servers, increasing the risk of exposure and reducing control over personal information. To address this, we propose a hybrid privacy-preserving recommendation framework which separates sensitive from nonsensitive data and only shares the latter with the cloud to harness LLM-powered recommendations. To restore lost recommendations related to obfuscated sensitive data, we design a de-obfuscation module that reconstructs sensitive recommendations locally. Experiments on real-world e-commerce datasets show that our framework achieves almost the same recommendation utility with a system which shares all data with an LLM, while preserving privacy to a large extend. Compared to obfuscation-only techniques, our approach improves HR@10 scores and category distribution alignment, offering a better balance between privacy and recommendation quality. Furthermore, our method runs efficiently on consumer-grade hardware, making privacy-aware LLM-based recommendation systems practical for real-world use.
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