arXiv:2505.03568cs.IRcs.HC2025-05被引 5

分析用户发现陌生音乐的行为,揭示不同需求下的探索模式。

Familiarizing with Music: Discovery Patterns for Different Music Discovery Needs

  • 结合问卷与流媒体数据,研究用户对陌生音乐的探索方式。
  • 高兴趣用户更倾向听多样且流行度适中的新歌,探索更频繁。
  • 可基于行为数据推断用户探索意愿,优化推荐系统体验。

人类具有探索未知内容的天然倾向,这一趋势在流媒体平台的数据中有所体现。在音乐流媒体领域,推荐新颖内容有助于提升用户体验。然而,关于用户如何发现和探索陌生音乐,以及这种行为如何随发现需求差异而变化,仍知之甚少。本文结合主流音乐平台Deezer用户的问卷数据与实际流媒体行为数据,首先探讨了声明更高陌生音乐兴趣的用户是否更倾向于听多样化音乐、偏好更稳定、在同一时间段内探索更多内容。其次,研究其在探索时选择的音乐类型特征,发现不同发现需求的用户在流行度和流派代表性方面存在明显规律。结果表明,可通过流媒体行为推断用户对陌生音乐的兴趣,并为设计更自然的探索型推荐系统提供支持。

原文摘要 · Abstract (English)

Humans have the tendency to discover and explore. This natural tendency is reflected in data from streaming platforms as the amount of previously unknown content accessed by users. Additionally, in domains such as that of music streaming there is evidence that recommending novel content improves users' experience with the platform. Therefore, understanding users' discovery patterns, such as the amount to which and the way users access previously unknown content, is a topic of relevance for both the scientific community and the streaming industry, particularly the music one. Previous works studied how music consumption differs for users of different traits and looked at diversity, novelty, and consistency over time of users' music preferences. However, very little is known about how users discover and explore previously unknown music, and how this behavior differs for users of varying discovery needs. In this paper we bridge this gap by analyzing data from a survey answered by users of the major music streaming platform Deezer in combination with their streaming data. We first address questions regarding whether users who declare a higher interest in unfamiliar music listen to more diverse music, have more stable music preferences over time, and explore more music within a same time window, compared to those who declare a lower interest. We then investigate which type of music tracks users choose to listen to when they explore unfamiliar music, identifying clear patterns of popularity and genre representativeness that vary for users of different discovery needs. Our findings open up possibilities to infer users' interest in unfamiliar music from streaming data as well as possibilities to develop recommender systems that guide users in exploring music in a more natural way.

音乐推荐用户行为探索模式

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