arXiv:2505.07775cs.CLcs.AI2025-05中稿 · ACM Computing Surv…综述被引 14

系统梳理AI在说服中的三重角色:说客、易受骗者与评判者。

Must Read: A Comprehensive Survey of Computational Persuasion

  • 从AI作为说客、被说服者和评判者三方面构建研究框架
  • 指出当前对有效说服机制的理解仍受限于主观性与情境依赖
  • 适合关注AI伦理、对话系统安全的研究者与从业者

说服是沟通的核心,影响从日常对话到政治、营销、法律等高风险场景的决策。随着对话式AI的发展,说服的应用范围大幅扩展,既带来机遇也引发风险。AI不仅能主动说服人类,也可能被操纵或强化偏见,成为攻击目标。尽管生成式说服内容快速进步,但其有效性机制仍因主观性和情境依赖而难以把握。本文从三个视角综述说服研究:(1) AI作为说客,探讨其生成说服内容的应用;(2) AI作为被说服者,分析其易受操控与偏见放大问题;(3) AI作为评判者,研究其评估说服策略、识别操纵及保障伦理的能力。提出一个说服研究分类体系,讨论未来研究的关键挑战,旨在提升AI驱动说服的安全性、公平性与有效性,应对日益强大的语言模型带来的风险。

原文摘要 · Abstract (English)

Persuasion is a fundamental aspect of communication, influencing decision-making across diverse contexts, from everyday conversations to high-stakes scenarios such as politics, marketing, and law. The rise of conversational AI systems has significantly expanded the scope of persuasion, introducing both opportunities and risks. AI-driven persuasion can be leveraged for beneficial applications, but also poses threats through unethical influence. Moreover, AI systems are not only persuaders, but also susceptible to persuasion, making them vulnerable to adversarial attacks and bias reinforcement. Despite rapid advancements in AI-generated persuasive content, our understanding of what makes persuasion effective remains limited due to its inherently subjective and context-dependent nature. In this survey, we provide a comprehensive overview of persuasion, structured around three key perspectives: (1) AI as a Persuader, which explores AI-generated persuasive content and its applications; (2) AI as a Persuadee, which examines AI's susceptibility to influence and manipulation; and (3) AI as a Persuasion Judge, which analyzes AI's role in evaluating persuasive strategies, detecting manipulation, and ensuring ethical persuasion. We introduce a taxonomy for persuasion research and discuss key challenges for future research to enhance the safety, fairness, and effectiveness of AI-powered persuasion while addressing the risks posed by increasingly capable language models.

AI伦理对话系统说服力

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