arXiv:2505.08471cs.IR2025-05中稿 · SIGIR 2025

建模用户兴趣生命周期,提升推荐精准度。

Interest Changes: Considering User Interest Life Cycle in Recommendation System

  • 设计双模块网络,捕捉兴趣的兴起、稳定与衰退阶段。
  • 线上测试显示点击率提升0.38%,转化率提升1.04%。
  • 适合关注用户行为动态变化的推荐系统优化场景。

在推荐系统中,用户兴趣始终处于动态变化中,通常经历兴起、稳定和衰退三个阶段,称为‘用户兴趣生命周期’。现有研究多聚焦于目标物品与历史行为的相关性计算,忽视了兴趣生命周期特征。本文提出Deep Interest Life-cycle Network(DILN),有效捕捉兴趣生命周期特征,并可无缝集成至现有排序模型。DILN包含两个核心组件:兴趣生命周期编码模块构建用户历史行为直方图并编码为密集表示;兴趣生命周期融合模块将编码结果注入多个专家网络,使不同生命周期阶段激活相应专家。在线A/B测试表明,DILN在点击率上提升0.38%,转化率提升1.04%,人均时长增加0.25%。此外,DILN自然增强对兴起和稳定兴趣的曝光,降低衰退兴趣的推荐频率。该模型已在Lofter App上线应用。

原文摘要 · Abstract (English)

In recommendation systems, user interests are always in a state of constant flux. Typically, a user interest experiences a emergent phase, a stable phase, and a declining phase, which are referred to as the "user interest life-cycle". Recent papers on user interest modeling have primarily focused on how to compute the correlation between the target item and user's historical behaviors, without thoroughly considering the life-cycle features of user interest. In this paper, we propose an effective method called Deep Interest Life-cycle Network (DILN), which not only captures the interest life-cycle features efficiently, but can also be easily integrated to existing ranking models. DILN contains two key components: Interest Life-cycle Encoder Module constructs historical activity histograms of the user interest and then encodes them into dense representation. Interest Life-cycle Fusion Module injects the encoded dense representation into multiple expert networks, with the aim of enabling the specific phase of interest life-cycle to activate distinct experts. Online A/B testing reveals that DILN achieves significant improvements of +0.38% in CTR, +1.04% in CVR and +0.25% in duration per user, which demonstrates its effectiveness. In addition, DILN inherently increase the exposure of users' emergent and stable interests while decreasing the exposure of declining interests. DILN has been deployed on the Lofter App.

推荐系统兴趣建模生命周期

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。