通过大模型挖掘用户角色与内容主题的逻辑关系,提升推荐精准度。
Who You Are Matters: Bridging Topics and Social Roles via LLM-Enhanced Logical Recommendation
- 用大模型构建用户角色与内容主题的虚拟逻辑图,揭示行为背后的深层关联。
- 在工业级数据集上,推荐效果优于传统主题建模方法,尤其在冷启动场景表现更佳。
- 适用于需要理解用户社会身份的推荐场景,如社交电商、个性化内容分发。
推荐系统通常基于用户特征和历史行为推断偏好,主流方法遵循学习排序范式,聚焦于建模物品主题(如类别)并捕捉用户对这些主题的偏好。然而,该范式常忽视用户特质及其社会角色的影响,而这些是导致兴趣相关性和偏好转移的重要逻辑混杂因素。为此,本文提出用户角色识别与行为逻辑建模任务,旨在显式建模用户角色,并学习物品主题与用户社会角色之间的逻辑关系。我们展示了通过大语言模型(LLM)与推荐系统高效融合可实现上述目标,提出TagCF框架。一方面,TagCF利用多模态大模型的世界知识与逻辑推理能力,提取基于标签的虚拟逻辑图,揭示用户行为中动态且丰富的知识;另一方面,设计了有效的集成模块,利用提取的标签逻辑信息增强推荐性能。我们在工业级和公开数据集上进行了线上与线下实验验证,结果表明用户角色建模策略可能比主题建模更优。此外,我们实证发现所提取的逻辑图具有通用性和可迁移性,能惠及多种推荐任务。代码已开源:https://github.com/Code2Q/TagCF。
原文摘要 · Abstract (English)
Recommender systems filter contents/items valuable to users by inferring preferences from user features and historical behaviors. Mainstream approaches follow the learning-to-rank paradigm, which focus on discovering and modeling item topics (e.g., categories), and capturing user preferences on these topics based on historical interactions. However, this paradigm often neglects the modeling of user characteristics and their social roles, which are logical confounders influencing the correlated interest and user preference transition. To bridge this gap, we introduce the user role identification task and the behavioral logic modeling task that aim to explicitly model user roles and learn the logical relations between item topics and user social roles. We show that it is possible to explicitly solve these tasks through an efficient integration framework of Large Language Model (LLM) and recommendation systems, for which we propose TagCF. On the one hand, TagCF exploits the (Multi-modal) LLM's world knowledge and logic inference ability to extract realistic tag-based virtual logic graphs that reveal dynamic and expressive knowledge of users, refining our understanding of user behaviors. On the other hand, TagCF presents empirically effective integration modules that take advantage of the extracted tag-logic information, augmenting the recommendation performance. We conduct both online experiments and offline experiments with industrial and public datasets as verification of TagCF's effectiveness, and we empirically show that the user role modeling strategy is potentially a better choice than the modeling of item topics. Additionally, we provide evidence that the extracted logic graphs are empirically a general and transferable knowledge that can benefit a wide range of recommendation tasks. Our code is available in https://github.com/Code2Q/TagCF.
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