arXiv:2505.14310cs.IRcs.LG2025-05KDD被引 14

通过动态捕捉用户偏好演变,更精准地缓解推荐系统中的热门偏差。

Taming Recommendation Bias with Causal Intervention on Evolving Personal Popularity

  • 引入演化个人热度指标,量化用户对热门物品的偏好变化
  • 构建因果图并去混淆训练,有效降低热门物品过度推荐问题
  • 适合关注个性化推荐与公平性平衡的研究者和工程师

热门偏差表现为热门项目被推荐的频率远超合理水平,损害用户体验与推荐准确性。现有去偏方法通常对所有用户统一处理,且未充分考虑用户或项目随时间的演化特征。然而,用户对热门项目的偏好程度不同,且该偏好随时间动态变化。为此,我们提出一种新方法CausalEPP(基于演化个人热度的因果干预),以应对推荐中的动态偏好偏差。首先,定义「演化个人热度」指标,量化每位用户对热门项目偏好的演变。其次,构建融合演化个人热度与从众效应的因果图,并采用去混淆训练以减轻因果图中的热门偏差。推理阶段,考虑用户与项目间的演化一致性,实现更优推荐。实验证明,CausalEPP在降低热门偏差的同时提升了推荐准确率,优于基线方法。

原文摘要 · Abstract (English)

Popularity bias occurs when popular items are recommended far more frequently than they should be, negatively impacting both user experience and recommendation accuracy. Existing debiasing methods mitigate popularity bias often uniformly across all users and only partially consider the time evolution of users or items. However, users have different levels of preference for item popularity, and this preference is evolving over time. To address these issues, we propose a novel method called CausalEPP (Causal Intervention on Evolving Personal Popularity) for taming recommendation bias, which accounts for the evolving personal popularity of users. Specifically, we first introduce a metric called {Evolving Personal Popularity} to quantify each user's preference for popular items. Then, we design a causal graph that integrates evolving personal popularity into the conformity effect, and apply deconfounded training to mitigate the popularity bias of the causal graph. During inference, we consider the evolution consistency between users and items to achieve a better recommendation. Empirical studies demonstrate that CausalEPP outperforms baseline methods in reducing popularity bias while improving recommendation accuracy.

推荐系统因果干预热度偏差

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