用行为理论指导大模型,从出行轨迹推断人口属性。
Where You Go is Who You Are: Behavioral Theory-Guided LLMs for Inverse Reinforcement Learning
- 基于计划行为理论构建认知推理链,建模出行决策心理
- 在波蒂斯湾调查数据上准确率显著优于现有方法
- 适合交通规划与行为分析领域研究者参考
大规模轨迹数据在人类移动性分析中潜力巨大,但其应用常受限于关键旅行者属性(如社会人口学信息)的缺失。以往研究虽尝试从出行模式预测这些属性,却常忽略底层认知机制,且预测精度有限。本文提出SILIC框架——结合大语言模型与逆强化学习(IRL)的社会人口学推断方法,通过遵循交通研究中的基础行为理论“计划行为理论”(TPB),捕捉个体出行决策背后的潜在行为意图,并利用大模型进行心理构念推理。该方法为IRL奖励函数提供启发式初始化与更新,有效缓解因奖励空间庞大且无结构导致的病态问题与优化困难。在2017年波蒂斯湾区域理事会家庭出行调查数据集上的实验表明,本方法显著优于当前最先进基线,展现出极大潜力,可助力丰富轨迹数据,支持更符合行为逻辑的交通规划等应用。
原文摘要 · Abstract (English)
Big trajectory data hold great promise for human mobility analysis, but their utility is often constrained by the absence of critical traveler attributes, particularly sociodemographic information. While prior studies have explored predicting such attributes from mobility patterns, they often overlooked underlying cognitive mechanisms and exhibited low predictive accuracy. This study introduces SILIC, short for Sociodemographic Inference with LLM-guided Inverse Reinforcement Learning (IRL) and Cognitive Chain Reasoning (CCR), a theoretically grounded framework that leverages LLMs to infer sociodemographic attributes from observed mobility patterns by capturing latent behavioral intentions and reasoning through psychological constructs. Particularly, our approach explicitly follows the Theory of Planned Behavior (TPB), a foundational behavioral framework in transportation research, to model individuals' latent cognitive processes underlying travel decision-making. The LLMs further provide heuristic guidance to improve IRL reward function initialization and update by addressing its ill-posedness and optimization challenges arising from the vast and unstructured reward space. Evaluated in the 2017 Puget Sound Regional Council Household Travel Survey, our method substantially outperforms state-of-the-art baselines and shows great promise for enriching big trajectory data to support more behaviorally grounded applications in transportation planning and beyond.
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