统一建模用户行为序列,提升推荐系统精度与效率
Embed Progressive Implicit Preference in Unified Space for Deep Collaborative Filtering
- 将多种用户行为嵌入统一有序空间,捕捉行为进展顺序
- 在10个真实数据集上显著优于现有方法,提升推荐效果
- 适合需要高效精准推荐的工业级系统应用
基于嵌入的协同过滤广泛应用于大规模推荐系统中,常结合最近邻搜索实现个性化内容推荐。现代系统利用点击、加入购物车、购买等多种隐式反馈信号全面建模用户偏好。然而,现有方法多采用逐反馈建模范式,既无法捕捉不同反馈间的结构化行为进展,又将反馈信息嵌入独立空间,导致表示不可比、系统复杂度高、检索性能下降。虽然序数逻辑回归(OLR)能显式建模离散有序关系,但现有模型主要针对显式反馈(如评分),难以处理隐式且相关的反馈信号,其排序关系模糊且非线性。此外,标准OLR缺乏对反馈相关协变量的灵活性,影响实际系统表现。为此,本文提出广义神经序数逻辑回归(GNOLR),将多特征-反馈依赖关系编码至统一结构化嵌入空间,并通过嵌套优化框架实现反馈特异性依赖学习。实验表明,GNOLR在10个真实数据集上显著优于当前最优方法,在预测准确性和系统适应性方面均有提升。
原文摘要 · Abstract (English)
Embedding-based collaborative filtering, often coupled with nearest neighbor search, is widely deployed in large-scale recommender systems for personalized content selection. Modern systems leverage multiple implicit feedback signals (e.g., clicks, add to cart, purchases) to model user preferences comprehensively. However, prevailing approaches adopt a feedback-wise modeling paradigm, which (1) fails to capture the structured progression of user engagement entailed among different feedback and (2) embeds feedback-specific information into disjoint spaces, making representations incommensurable, increasing system complexity, and leading to suboptimal retrieval performance. A promising alternative is Ordinal Logistic Regression (OLR), which explicitly models discrete ordered relations. However, existing OLR-based recommendation models mainly focus on explicit feedback (e.g., movie ratings) and struggle with implicit, correlated feedback, where ordering is vague and non-linear. Moreover, standard OLR lacks flexibility in handling feedback-dependent covariates, resulting in suboptimal performance in real-world systems. To address these limitations, we propose Generalized Neural Ordinal Logistic Regression (GNOLR), which encodes multiple feature-feedback dependencies into a unified, structured embedding space and enforces feedback-specific dependency learning through a nested optimization framework. Thus, GNOLR enhances predictive accuracy, captures the progression of user engagement, and simplifies the retrieval process. We establish a theoretical comparison with existing paradigms, demonstrating how GNOLR avoids disjoint spaces while maintaining effectiveness. Extensive experiments on ten real-world datasets show that GNOLR significantly outperforms state-of-the-art methods in efficiency and adaptability.
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