arXiv:2505.21154cs.MAcs.AI2025-05被引 4

构建可演化社交关系的智能体系统,模拟推荐对用户长期行为的影响。

GGBond: Growing Graph-Based AI-Agent Society for Socially-Aware Recommender Simulation

  • 用五层认知架构和ICR2动机引擎模拟用户心理与社交决策
  • 通过动态异构社会图谱建模用户间信任与兴趣演化关系
  • 支持多轮反馈,适合评估推荐算法长期效果

当前个性化推荐系统主要依赖静态离线数据进行算法设计与评估,难以捕捉真实场景中用户偏好演化与社交影响动态。为此,我们提出一个高保真社交仿真平台,融合类人认知智能体与动态社交互动,真实模拟推荐干预下用户行为的演化过程。系统包含一群具备五层认知架构的Sim-User Agent,涵盖情景记忆、情感状态转换、自适应偏好学习及动态信任-风险评估等关键心理机制。创新性地引入基于心理学与社会学理论的亲密-好奇-互惠-风险(ICR2)动机引擎,实现更真实的用户决策。同时,构建多层异构社交图(GGBond Graph),支持关系动态演化,基于兴趣相似性、性格匹配与结构同质性建模用户社交纽带与信任变化。在运行中,智能体自主响应典型推荐算法(如矩阵分解、MultVAE、LightGCN)生成的内容推荐,决定是否消费、评分或分享,并动态更新内部状态与社交连接,形成稳定的多轮反馈循环。该设计突破传统静态数据集局限,为评估推荐系统长期效应提供可控、可观测的实验环境。

原文摘要 · Abstract (English)

Current personalized recommender systems predominantly rely on static offline data for algorithm design and evaluation, significantly limiting their ability to capture long-term user preference evolution and social influence dynamics in real-world scenarios. To address this fundamental challenge, we propose a high-fidelity social simulation platform integrating human-like cognitive agents and dynamic social interactions to realistically simulate user behavior evolution under recommendation interventions. Specifically, the system comprises a population of Sim-User Agents, each equipped with a five-layer cognitive architecture that encapsulates key psychological mechanisms, including episodic memory, affective state transitions, adaptive preference learning, and dynamic trust-risk assessments. In particular, we innovatively introduce the Intimacy--Curiosity--Reciprocity--Risk (ICR2) motivational engine grounded in psychological and sociological theories, enabling more realistic user decision-making processes. Furthermore, we construct a multilayer heterogeneous social graph (GGBond Graph) supporting dynamic relational evolution, effectively modeling users' evolving social ties and trust dynamics based on interest similarity, personality alignment, and structural homophily. During system operation, agents autonomously respond to recommendations generated by typical recommender algorithms (e.g., Matrix Factorization, MultVAE, LightGCN), deciding whether to consume, rate, and share content while dynamically updating their internal states and social connections, thereby forming a stable, multi-round feedback loop. This innovative design transcends the limitations of traditional static datasets, providing a controlled, observable environment for evaluating long-term recommender effects.

推荐系统社会仿真认知模型动态图

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