arXiv:2506.01375cs.IR2025-06KDD被引 68

用语义编号提升地点推荐精度,让模型更懂相似位置的关联。

Generative Next POI Recommendation with Semantic ID

  • 为地点设计语义编号,融合用户行为与位置特征生成
  • 在三个数据集上最高提升16%推荐准确率
  • 适合需要理解位置语义关系的研究者和开发者

基于用户历史签到记录预测其下一个目的地是地点推荐系统的核心目标。现有生成式推荐方法通常使用随机数字编号表示地点,难以捕捉相似位置间的语义关联。本文提出基于大模型的语义编号地点推荐方法(GNPR-SID),通过创新的语义地点编号(SID)表示增强对地点语义的理解。该方法包含两个关键模块:(1)语义编号构建模块,利用语义与协同特征生成富含语义的地点编号;(2)生成式推荐模块,微调大模型以基于这些语义编号预测下一处地点。通过将用户交互模式与地点语义特征融入语义编号生成,显著提升了模型的推荐精度与泛化能力。为构建语义相关的语义编号,我们提出基于残差量化变分自编码器的地点量化方法,将地点映射至离散语义空间,并引入多样性损失确保语义编号在语义空间中均匀分布。在三个基准数据集上的大量实验表明,GNPR-SID显著优于现有最优方法,推荐准确率最高提升16%。

原文摘要 · Abstract (English)

Point-of-interest (POI) recommendation systems aim to predict the next destinations of user based on their preferences and historical check-ins. Existing generative POI recommendation methods usually employ random numeric IDs for POIs, limiting the ability to model semantic relationships between similar locations. In this paper, we propose Generative Next POI Recommendation with Semantic ID (GNPR-SID), an LLM-based POI recommendation model with a novel semantic POI ID (SID) representation method that enhances the semantic understanding of POI modeling. There are two key components in our GNPR-SID: (1) a Semantic ID Construction module that generates semantically rich POI IDs based on semantic and collaborative features, and (2) a Generative POI Recommendation module that fine-tunes LLMs to predict the next POI using these semantic IDs. By incorporating user interaction patterns and POI semantic features into the semantic ID generation, our method improves the recommendation accuracy and generalization of the model. To construct semantically related SIDs, we propose a POI quantization method based on residual quantized variational autoencoder, which maps POIs into a discrete semantic space. We also propose a diversity loss to ensure that SIDs are uniformly distributed across the semantic space. Extensive experiments on three benchmark datasets demonstrate that GNPR-SID substantially outperforms state-of-the-art methods, achieving up to 16% improvement in recommendation accuracy.

地点推荐语义编码大模型生成式

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