用大模型突破传统分类限制,精准预测用户生活需求
Open-Set Living Need Prediction with Large Language Models
- 将需求预测转为开放集问题,结合行为记录与马斯洛层级理解用户
- 在真实数据上提升服务召回率19.37%,显著优于传统方法
- 支持小模型部署,适合实际生活服务平台落地应用
生活需求是人们日常生存与福祉所需的基本诉求。在美团等生活服务平台上,用户购买行为由生活需求驱动,因此准确预测生活需求对个性化推荐至关重要。传统方法将该问题视为封闭集分类,严重限制了对需求多样性和复杂性的捕捉能力。本文重新定义生活需求预测为开放集分类问题,提出PIGEON系统,利用大语言模型(LLMs)实现无限制的需求预测。PIGEON首先通过行为感知的记录检索器帮助LLM理解用户偏好,再引入马斯洛需求层次理论使预测更贴近人类实际需求。为评估与应用,设计基于微调文本嵌入模型的召回模块,将灵活的需求描述匹配到合适的便民服务。在真实数据集上的大量实验表明,PIGEON在基于需求的服务召回上平均比封闭集方法高出19.37%。人工评估验证了预测结果的合理性和具体性。此外,采用指令微调使小型LLM也达到竞争性表现,支持实际部署。
原文摘要 · Abstract (English)
Living needs are the needs people generate in their daily lives for survival and well-being. On life service platforms like Meituan, user purchases are driven by living needs, making accurate living need predictions crucial for personalized service recommendations. Traditional approaches treat this prediction as a closed-set classification problem, severely limiting their ability to capture the diversity and complexity of living needs. In this work, we redefine living need prediction as an open-set classification problem and propose PIGEON, a novel system leveraging large language models (LLMs) for unrestricted need prediction. PIGEON first employs a behavior-aware record retriever to help LLMs understand user preferences, then incorporates Maslow's hierarchy of needs to align predictions with human living needs. For evaluation and application, we design a recall module based on a fine-tuned text embedding model that links flexible need descriptions to appropriate life services. Extensive experiments on real-world datasets demonstrate that PIGEON significantly outperforms closed-set approaches on need-based life service recall by an average of 19.37%. Human evaluation validates the reasonableness and specificity of our predictions. Additionally, we employ instruction tuning to enable smaller LLMs to achieve competitive performance, supporting practical deployment.
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