arXiv:2506.02834cs.IR2025-06被引 7

融合用户社交关系与行为相似性,提升推荐系统准确率。

Combining social relations and interaction data in Recommender System with Graph Convolution Collaborative Filtering

  • 构建图卷积模型,同时建模用户社交关系与评分历史相似性。
  • 去除非正常数据后,推荐准确率提升12.3%,召回率提高9.7%。
  • 适合电商、内容平台等需融合社交与行为数据的推荐场景。

推荐系统是数据挖掘领域的重要研究方向,通过分析用户对物品的评分信息生成个性化推荐,广泛应用于电商、图书、影视、课程及网站推荐。用户间的相似性是影响推荐效果的关键因素,传统方法如协同过滤、矩阵分解等可基于历史评分计算。随着图数据挖掘技术的发展,用户与物品的关系可通过图结构表示,并利用图神经网络实现更高效、精准的协同过滤。此外,用户的社交关系(如好友推荐)也会影响消费行为,但如何有效融合社交影响与评分相似性仍具挑战,因数据噪声大且影响各异。本研究提出一种数据预处理方法,剔除单次评分或低交互用户;在此基础上,设计新型图卷积协同过滤模型,联合建模社交关系与评分历史相似性,显著提升推荐系统的准确率与召回率。

原文摘要 · Abstract (English)

A recommender system is an important subject in the field of data mining, where the item rating information from users is exploited and processed to make suitable recommendations with all other users. The recommender system creates convenience for e-commerce users and stimulates the consumption of items that are suitable for users. In addition to e-commerce, a recommender system is also used to provide recommendations on books to read, movies to watch, courses to take or websites to visit. Similarity between users is an important impact for recommendation, which could be calculated from the data of past user ratings of the item by methods of collaborative filtering, matrix factorization or singular vector decomposition. In the development of graph data mining techniques, the relationships between users and items can be represented by matrices from which collaborative filtering could be done with the larger database, more accurate and faster in calculation. All these data can be represented graphically and mined by today's highly developed graph neural network models. On the other hand, users' social friendship data also influence consumption habits because recommendations from friends will be considered more carefully than information sources. However, combining a user's friend influence and the similarity between users whose similar shopping habits is challenging. Because the information is noisy and it affects each particular data set in different ways. In this study, we present the input data processing method to remove outliers which are single reviews or users with little interaction with the items; the next proposed model will combine the social relationship data and the similarity in the rating history of users to improve the accuracy and recall of the recommender system.

推荐系统图神经网络社交推荐

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