用AI分析街景,发现停车过多会降低商业活力。
Parking, Perception, and Retail: Street-Level Determinants of Community Vitality in Harbin
- 通过街景图像和大模型分析街道特征对商业的影响
- 停车过多尤其在窄路上会降低满意度和定价能力
- 绿植干净度提升满意度但不影响价格,适合城市规划者
中国城市社区级街道的商业活力受机动车可达性、环境质量与行人感知的复杂交互影响。本研究提出一种可解释的图像驱动框架,分析哈尔滨街道层面特征——包括停车密度、绿化、清洁度与街道宽度——对零售表现与用户满意度的影响。利用街景图像与多模态大语言模型(VisualGLM-6B),结合美团与大众点评数据构建社区商业活力指数(CCVI),并通过GPT-4-based感知建模提取空间属性。结果表明,适度车辆存在可提升商业可达性,但过度停放在狭窄街道上会损害步行性,降低满意度与店铺定价能力;而感知绿化与清洁度高的街道满意度显著更高,但与定价关联较弱。街道宽度调节车辆影响,凸显空间配置的重要性。研究证明融合AI感知与城市形态分析可捕捉非线性、情境敏感的商业驱动因素,推动理论与方法创新,并为城市设计、停车管理及社区更新提供可扩展的智能工具。
原文摘要 · Abstract (English)
The commercial vitality of community-scale streets in Chinese cities is shaped by complex interactions between vehicular accessibility, environmental quality, and pedestrian perception. This study proposes an interpretable, image-based framework to examine how street-level features -- including parked vehicle density, greenery, cleanliness, and street width -- impact retail performance and user satisfaction in Harbin, China. Leveraging street view imagery and a multimodal large language model (VisualGLM-6B), we construct a Community Commercial Vitality Index (CCVI) from Meituan and Dianping data and analyze its relationship with spatial attributes extracted via GPT-4-based perception modeling. Our findings reveal that while moderate vehicle presence may enhance commercial access, excessive on-street parking -- especially in narrow streets -- erodes walkability and reduces both satisfaction and shop-level pricing. In contrast, streets with higher perceived greenery and cleanliness show significantly greater satisfaction scores but only weak associations with pricing. Street width moderates the effects of vehicle presence, underscoring the importance of spatial configuration. These results demonstrate the value of integrating AI-assisted perception with urban morphological analysis to capture non-linear and context-sensitive drivers of commercial success. This study advances both theoretical and methodological frontiers by highlighting the conditional role of vehicle activity in neighborhood commerce and demonstrating the feasibility of multimodal AI for perceptual urban diagnostics. The implications extend to urban design, parking management, and scalable planning tools for community revitalization.
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