arXiv:2506.06800cs.CL2025-06被引 3

让大模型学会根据情境自适应选择说服策略,提升说服成功率。

On the Adaptive Psychological Persuasion of Large Language Models

  • 基于偏好优化,训练模型动态选择最优说服策略。
  • 采用特定策略后说服成功率显著提升,但无万能策略。
  • 适合研究大模型社会影响力或人机交互的读者。

以往研究展示了大语言模型在指令遵循和修辞流畅性方面的潜力,但其在心理修辞背景下自主说服与抗说服能力的系统性探索仍属空白。本文通过让四种主流LLM在对抗对话中交替扮演说服者与倾听者角色进行评估,发现说服者多采用重复策略,成功率较低。随后引入十一种心理说服策略,结果显示明确指令模型采用如流畅效应、重复效应等策略可显著提升说服成功率。然而,不存在通用最优策略,表现高度依赖上下文。为此,我们提出基于直接偏好优化的自适应框架,利用特定策略响应结果作为偏好对,训练模型自主选择最佳策略。在三个开源LLM上的实验表明,该方法有效提升说服成功率,同时保持模型通用能力。

原文摘要 · Abstract (English)

Previous work has showcased the intriguing capabilities of Large Language Models (LLMs) in instruction-following and rhetorical fluency. However, systematic exploration of their dual capabilities to autonomously persuade and resist persuasion, particularly in contexts involving psychological rhetoric, remains unexplored. In this paper, we first evaluate four commonly adopted LLMs by tasking them to alternately act as persuaders and listeners in adversarial dialogues. Empirical results show that persuader LLMs predominantly employ repetitive strategies, leading to low success rates. Then we introduce eleven comprehensive psychological persuasion strategies, finding that explicitly instructing LLMs to adopt specific strategies such as Fluency Effect and Repetition Effect significantly improves persuasion success rates. However, no ``one-size-fits-all'' strategy proves universally effective, with performance heavily dependent on contextual counterfactuals. Motivated by these observations, we propose an adaptive framework based on direct preference optimization that trains LLMs to autonomously select optimal strategies by leveraging persuasion results from strategy-specific responses as preference pairs. Experiments on three open-source LLMs confirm that the proposed adaptive psychological persuasion method effectively enables persuader LLMs to select optimal strategies, significantly enhancing their success rates while maintaining general capabilities. Our code is available at https://github.com/KalinaEine/PsychologicalPersuasion.

大模型说服力自适应心理策略

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