动态融合多维上下文,提升地点推荐准确率
Context-Adaptive Graph Neural Networks for Next POI Recommendation
- 用上下文自适应注意力机制融合多种因素影响
- 在三个真实数据集上超越现有方法,提升推荐效果
- 适合需要精准位置推荐的LBS系统开发者
下一地点推荐是基于位置服务中的关键任务,旨在根据用户打卡历史预测其下一次访问地点。尽管许多现有方法利用图神经网络(GNN)引入协同信息以提高推荐精度,但大多对每种上下文类型使用独立图结构,将不同因素孤立建模,限制了多因素共同影响用户转移路径的表达能力,导致注意力权重和推荐性能不佳。此外,这些方法常以序列组件为主导预测器,可能削弱由GNN学习到的地点嵌入所包含的语义与结构信息。为此,我们提出上下文自适应图神经网络(CAGNN),通过边级上下文因子动态调整注意力权重,并实现图模型与序列组件间的相互增强。具体包括:(1) 上下文自适应注意力机制,在图传播过程中联合融入多种上下文因素,动态捕捉协同且依赖上下文的转移模式;(2) 图-序列互增强模块,通过KL散度对齐两模块输出,实现双向优化。在三个真实数据集上的实验表明,CAGNN持续优于当前最优方法。同时,理论证明该注意力机制提升了地点表示的表达能力。
原文摘要 · Abstract (English)
Next Point-of-Interest (POI) recommendation is a critical task in location-based services, aiming to predict users' next visits based on their check-in histories. While many existing methods leverage Graph Neural Networks (GNNs) to incorporate collaborative information and improve recommendation accuracy, most of them model each type of context using separate graphs, treating different factors in isolation. This limits their ability to model the co-influence of multiple contextual factors on user transitions during message propagation, resulting in suboptimal attention weights and recommendation performance. Furthermore, they often prioritize sequential components as the primary predictor, potentially undermining the semantic and structural information encoded in the POI embeddings learned by GNNs. To address these limitations, we propose a Context-Adaptive Graph Neural Networks (CAGNN) for next POI recommendation, which dynamically adjusts attention weights using edge-specific contextual factors and enables mutual enhancement between graph-based and sequential components. Specifically, CAGNN introduces (1) a context-adaptive attention mechanism that jointly incorporates different types of contextual factors into the attention computation during graph propagation, enabling the model to dynamically capture collaborative and context-dependent transition patterns; (2) a graph-sequential mutual enhancement module, which aligns the outputs of the graph- and sequential-based modules via the KL divergence, enabling mutual enhancement of both components. Experimental results on three real-world datasets demonstrate that CAGNN consistently outperforms state-of-the-art methods. Meanwhile, theoretical guarantees are provided that our context-adaptive attention mechanism improves the expressiveness of POI representations.
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