研究迪拜人对服务机器人接受度,发现拟人化机器人的受欢迎程度最高。
Public Acceptance of Cybernetic Avatars in the service sector: Evidence from a Large-Scale Survey in Dubai
- 通过万人调查分析外观、场景和任务对接受度的影响。
- 拟人化机器人在商场等场所接受度超七成,信息引导最受认可。
- 阿联酋本地人更偏好类人机器人,亚洲群体偏爱卡通设计。
网络化身是结合自主能力与远程操控的混合交互机器人或数字形象。本研究探讨了迪拜这一多元文化社会中对网络化身在服务领域的接受度,重点关注客户服务用的机器人化身。具体分析了机器人外观(如类人型、机械风、卡通型)、部署场景(如购物中心、酒店、医院)及功能任务(如提供信息、巡逻)对接受度的影响。研究基于超过1,000名参与者的大型调查数据,结果显示网络化身整体接受度较高,实体机器人化身优于数字化身。外观方面,高度拟人化的机械外观最受欢迎,其次为卡通风格,类人型最不受欢迎;动物类外观接受度最低。任务中,提供信息与引导最受青睐。高接受度场景包括购物中心、机场、公共交通站和博物馆,而医疗相关空间支持度较低。按社区群体分析发现,阿联酋本地受访者对类人外观的接受度显著高于整体样本,来自‘其他亚洲’群体的参与者则更倾向于接受卡通形象。研究强调应在早期设计阶段融入公众反馈,以提升该技术的社会接受度。
原文摘要 · Abstract (English)
Cybernetic avatars are hybrid interaction robots or digital representations that combine autonomous capabilities with teleoperated control. This study investigates the acceptance of cybernetic avatars in the highly multicultural society of Dubai, with particular emphasis on robotic avatars for customer service. Specifically, we explore how acceptance varies as a function of robot appearance (e.g., android, robotic-looking, cartoonish), deployment settings (e.g., shopping malls, hotels, hospitals), and functional tasks (e.g., providing information, patrolling). To this end, we conducted a large-scale survey with over 1,000 participants. Overall, cybernetic avatars received a high level of acceptance, with physical robot avatars receiving higher acceptance than digital avatars. In terms of appearance, robot avatars with a highly anthropomorphic robotic appearance were the most accepted, followed by cartoonish designs and androids. Animal-like appearances received the lowest level of acceptance. Among the tasks, providing information and guidance was rated as the most valued. Shopping malls, airports, public transport stations, and museums were the settings with the highest acceptance, whereas healthcare-related spaces received lower levels of support. An analysis by community cluster revealed among others that Emirati respondents showed significantly greater acceptance of android appearances compared to the overall sample, while participants from the 'Other Asia' cluster were significantly more accepting of cartoonish appearances. Our study underscores the importance of incorporating citizen feedback into the design and deployment of cybernetic avatars from the early stages to enhance acceptance of this technology in society.
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