谷歌搜索通过算法偏见，操控热搜话题和社区的可见性。
Digital Gatekeepers: Google's Role in Curating Hashtags and Subreddits
- 对比真实社交数据与谷歌搜索结果，发现内容被系统性筛选。
- 谷歌压制涉黄、阴谋论、广告及加密货币相关内容。
- 适合关注算法权力与信息公平的读者，揭示平台隐性控制力。
搜索引擎作为数字守门人，在网络与社交媒体内容的可见性上发挥关键作用。本研究探究谷歌等搜索引擎如何选择性地推广或压制特定标签和子版块，从而影响用户所接触的信息。通过将搜索结果与来自Reddit和推特/X的非采样数据进行对比，揭示出内容可见性存在系统性偏差：谷歌算法倾向于压制与色情、阴谋论、广告及加密货币相关的子版块和标签，同时偏好高互动内容。这表明谷歌的守门行为通过筛选社交媒体叙事，深刻影响公众讨论格局。
原文摘要 · Abstract (English)
Search engines play a crucial role as digital gatekeepers, shaping the visibility of Web and social media content through algorithmic curation. This study investigates how search engines like Google selectively promotes or suppresses certain hashtags and subreddits, impacting the information users encounter. By comparing search engine results with nonsampled data from Reddit and Twitter/X, we reveal systematic biases in content visibility. Google's algorithms tend to suppress subreddits and hashtags related to sexually explicit material, conspiracy theories, advertisements, and cryptocurrencies, while promoting content associated with higher engagement. These findings suggest that Google's gatekeeping practices influence public discourse by curating the social media narratives available to users.
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