建模用户组与物品兴趣协同演化,提升群组推荐准确率
Collaborative Interest-aware Graph Learning for Group Identification

- 通过群组互动数据扩展用户物品兴趣,实现双层兴趣增强
- 利用兴趣分布距离优化负样本,减少跨层对齐中的误判
- 在三个真实数据集上显著优于现有方法,适合社交推荐场景
随着社交媒体普及,越来越多用户参与线上群组活动,催生了群组识别(GI)需求,即向用户推荐合适的群组。本文发现用户受群组级和物品级兴趣共同影响,二者存在协同演化关系:加入群组会拓展用户的物品兴趣,进而促使用户加入新群组,最终两类兴趣动态趋于一致。现有方法未能充分建模此关系,忽略群组兴趣对物品兴趣的增强作用,且在跨层兴趣对齐时易受假负样本干扰。为此,提出CI4GI模型,设计兴趣增强策略,从用户已加入群组的互动物品中挖掘补充其物品兴趣;同时采用用户间兴趣分布距离优化负样本识别,缓解假负样本干扰。在三个真实数据集上的实验表明,CI4GI显著优于当前最优模型。
原文摘要 · Abstract (English)
With the popularity of social media, an increasing number of users are joining group activities on online social platforms. This elicits the requirement of group identification (GI), which is to recommend groups to users. We reveal that users are influenced by both group-level and item-level interests, and these dual-level interests have a collaborative evolution relationship: joining a group expands the user's item interests, further prompting the user to join new groups. Ultimately, the two interests tend to align dynamically. However, existing GI methods fail to fully model this collaborative evolution relationship, ignoring the enhancement of group-level interests on item-level interests, and suffering from false-negative samples when aligning cross-level interests. In order to fully model the collaborative evolution relationship between dual-level user interests, we propose CI4GI, a Collaborative Interest-aware model for Group Identification. Specifically, we design an interest enhancement strategy that identifies additional interests of users from the items interacted with by the groups they have joined as a supplement to item-level interests. In addition, we adopt the distance between interest distributions of two users to optimize the identification of negative samples for a user, mitigating the interference of false-negative samples during cross-level interests alignment. The results of experiments on three real-world datasets demonstrate that CI4GI significantly outperforms state-of-the-art models.
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